Proton e.MAS 5 Launched Malaysia's First Affordable EV

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Estimated reading time: 8 minutes


Key Takeaways

  • Proton has launched the e.MAS 5, a game-changing compact electric vehicle, officially making it Malaysia's first truly affordable EV.
  • It boasts a distinctive Proton design, leveraging its Geely Xingyuan lineage with unique Malaysian touches and advanced Atlas OS infotainment.
  • Two variants, Prime and Premium, offer up to 325 km WLTP range and competitive DC fast charging, catering to diverse urban driving needs.
  • Priced from RM59,800, the e.MAS 5 comes with an attractive RM3,000 rebate and comprehensive warranties, making EV ownership more accessible than ever.
  • This launch signifies a pivotal moment for Malaysia's automotive landscape, accelerating the transition towards sustainable electric mobility for the masses.

Table of Contents


Revolutionizing Malaysian Roads: The Proton e.MAS 5 Has Arrived!

For years, the promise of affordable electric vehicles in Malaysia felt like a distant dream, often overshadowed by premium price tags and limited options. But what if we told you that the landscape of sustainable mobility is about to be drastically reshaped, putting an EV within reach for countless Malaysians? Today marks a pivotal moment in our nation's automotive history as Proton e.MAS 5 is here! Discover Malaysia's first affordable electric vehicle. Get full launch details, features, and how it impacts the local EV market. This compact EV isn't just another car; it's a statement, a commitment to a greener future, and a testament to Proton's ambition to lead the charge in electric mobility.


This comprehensive dive into the Proton e.MAS 5 will unveil everything you need to know: from its distinctive design and cutting-edge interior tech to its impressive performance, charging capabilities, and most importantly, its groundbreaking pricing. We'll explore how this vehicle stands to redefine EV ownership in Malaysia, making electric driving a tangible reality for the everyday commuter. Prepare to be informed, engaged, and perhaps, inspired to take a closer look at the future of driving.


Distinctly Malaysian: Design & Aesthetic Innovations

While drawing close inspiration from the successful Geely Xingyuan, the Proton e.MAS 5 proudly wears its Malaysian identity. Right from the first glance, the signature tiger roundel gracing its nose and the bold "Proton" lettering across the tailgate instantly identify it as a product of our national carmaker. The "e.MAS 5" badging further solidifies its position as Malaysia's very own city-focused electric hatchback, tailored for local tastes and roads.


Visually, the e.MAS 5 retains the Geely Xingyuan's appealing soft curves and smooth surfaces, exuding a modern yet friendly aesthetic. Slim LED lighting units, a sleek closed-off front fascia, and subtle chrome highlights along the front corners contribute to its sophisticated presence. Proton hasn't just rebranded; they've refined.


Colour options largely mirror its Geely counterpart, offering classic choices like Moonstone White, Graphite Silver, and Slate Grey. For those seeking a touch more flair, the Premium variant expands the palette with elegant Marble Cream and the unique Quartz Rose – a pale lilac hue directly inspired by the updated shades seen on the 2026 Xingyuan facelift, signaling a forward-looking design philosophy.


The Premium model further distinguishes itself with a striking black roof and mirror caps, adding a sporty contrast. Unique to Proton's version are the subtly integrated C-pillar star motifs and an interior "shooting star" light pattern, a personalized touch that replaces the Chinese model's city skyline theme. These details cleverly nod to the Xingyuan's original "star wish" inspiration, creating a harmonious blend of heritage and innovation.


Smart & Connected: Interior Features & Atlas OS Integration

Step inside the Proton e.MAS 5, and you're greeted by an interior that perfectly encapsulates Proton's current design direction: clean, minimal, and intuitively driver-oriented. The cabin's centerpiece is undoubtedly the impressive 14.6-inch infotainment display, powered by Proton's advanced Atlas OS. This isn't just a screen; it's your command center, offering seamless wireless Apple CarPlay and Android Auto integration for all your connectivity needs.


One of the standout features is the "Hi e.MAS" voice assistant, designed to respond to commands in Bahasa Malaysia, making interaction natural and highly convenient for local users. Furthermore, embracing its electric nature, the system integrates dedicated EV features, such as a real-time charging map that pinpoints nearby charging stations – a truly invaluable tool for stress-free long-distance journeys or daily commutes.


Below the expansive screen, practicality meets elegance. You'll find a simple storage tray, tactile air-conditioning controls that avoid the pitfalls of touch-only interfaces, and a visually striking crystal-effect gear selector. Twin cupholders and a small compartment beside it ensure your essentials are always within reach. While some features found in the Geely model, like wireless charging and powered front seats, are not included even in the Premium trim, the e.MAS 5 still delivers a highly comfortable and functional cabin.


Cabin colour schemes are thoughtfully matched to exterior choices: standard versions feature a sophisticated Flint Grey, while the Marble Cream and Quartz Rose variants come with bright Alabaster White interiors, creating an airy and premium feel. Feature variations between trims are noteworthy: the base model includes halogen headlights, 16-inch steel wheels, manual air-conditioning, manual seat adjustment, rear air vents, and faux leather upholstery. Moving up to the Premium variant significantly enhances the experience with full LED headlights, that distinctive black contrast roof, D-pad-inspired alloy wheels, a six-speaker sound system, a 360-degree camera for effortless parking, and a powered tailgate for added convenience.


Powering Your Journey: Performance, Range & Charging

At the heart of the Proton e.MAS 5's appeal is its commitment to efficient electric performance, making it a compelling choice for those looking for an affordable electric vehicle. Both variants are powered by a rear-mounted electric motor, offering distinct configurations to suit different needs and budgets.


The Prime variant, designed for the conscious urban driver, delivers a respectable 79PS and 130 Nm of torque. It's equipped with a 30.12 kWh LFP battery, providing a practical 225 km WLTP range – ample for most daily commutes and city excursions. Its top speed is limited to 125 km/h, perfectly suited for urban and highway driving within legal limits.


For those desiring a bit more zest and extended range, the Premium variant steps up the game. It boasts 116PS and 150 Nm of torque, coupled with a larger 40.16 kWh battery. This configuration pushes the WLTP range to an impressive 325 km, offering greater flexibility for longer journeys. The Premium's top speed is slightly higher at 135 km/h, providing a more spirited driving experience.


Charging performance for the e.MAS 5 is competitive within its segment, addressing a key concern for potential EV buyers. The Premium variant supports DC fast charging up to 71 kW, which allows for a rapid 30–80% charge in just 21 minutes – perfect for quick top-ups during errands or longer trips. Both models, recognizing the importance of home charging, accept 6.6 kW AC charging. This facilitates convenient overnight replenishment using a standard home wallbox, ensuring you wake up to a fully charged vehicle every day.


Unpacking the Value: Pricing, Rebates & Warranty

One of the most exciting aspects of the Proton e.MAS 5 launch is its aggressive pricing strategy, truly positioning it as Malaysia's first affordable EV. The Prime variant enters the market at an astonishing RM59,800, while the more feature-rich Premium variant is priced at RM72,800. These figures are not merely competitive; they are transformative for the local electric vehicle market.


To sweeten the deal even further, Proton is offering a generous rebate of RM3,000 to buyers from now until the end of 2025. This immediate saving makes the e.MAS 5 even more accessible, potentially bringing the Prime variant's effective price down to RM56,800 – a price point that challenges even some internal combustion engine (ICE) models in its segment.


Beyond the attractive purchase price, Proton is instilling confidence in early adopters with a comprehensive warranty package. Each e.MAS 5 comes with a 6-year unlimited mileage vehicle warranty, providing peace of mind for the long haul. Crucially, the high voltage battery and its associated components are covered by an equally impressive 8-year or 160,000km warranty, whichever comes first. This robust warranty reflects Proton's confidence in the durability and reliability of its electric powertrain, mitigating concerns often associated with new EV technology.


Combined, the compelling price, significant rebate, and extensive warranty package present an irresistible proposition. The Proton e.MAS 5 is here! Discover Malaysia's first affordable electric vehicle. Get full launch details, features, and how it impacts the local EV market. It's not just a car; it's an invitation to embrace sustainable mobility without breaking the bank, setting a new benchmark for EV affordability in Southeast Asia.


The Road Ahead: Impact on Malaysia's EV Landscape

The arrival of the Proton e.MAS 5 marks a monumental stride for Malaysia's automotive industry and its journey towards electrification. By delivering a stylish, practical, and, most importantly, affordable electric vehicle, Proton has democratized EV ownership, opening doors for a much wider segment of the population. This move is expected to significantly accelerate EV adoption rates across the country, fostering a more sustainable and environmentally conscious transportation ecosystem.


From its distinct Proton styling cues and intuitive Atlas OS infotainment to its balanced performance, competitive charging, and unbeatable pricing strategy, the e.MAS 5 is meticulously engineered for the Malaysian consumer. It addresses key concerns around cost and range, presenting a compelling argument for making the switch to electric. The ripple effect of this launch will undoubtedly inspire greater investment in charging infrastructure and further innovation within the local EV market.


So, are you ready to be part of Malaysia's electric revolution? The Proton e.MAS 5 isn't just a car; it's a catalyst for change. We invite you to explore this exciting new chapter in Proton's legacy. Visit your nearest Proton showroom today, experience the e.MAS 5 firsthand, and imagine yourself behind the wheel of Malaysia's electric future. Share your thoughts in the comments below – what excites you most about this groundbreaking EV, and how do you see it impacting your daily commute?


Frequently Asked Questions (FAQs)


Q1: How affordable is the Proton e.MAS 5 really?

A1: Extremely affordable! With prices starting from RM59,800 for the Prime variant and a special RM3,000 rebate until end 2025, the effective starting price can be as low as RM56,800. This makes it one of the most competitively priced electric vehicles in Malaysia, significantly lowering the barrier to EV ownership.


Q2: What is the real-world range of the Proton e.MAS 5?

A2: The Prime variant offers a WLTP range of 225 km, ideal for city driving and daily commutes. The Premium variant, with its larger battery, extends this to an impressive 325 km WLTP, providing more flexibility for longer journeys. While real-world range can vary based on driving conditions and style, these figures are highly practical for the average Malaysian driver.


Q3: How long does it take to charge the e.MAS 5?

A3: Both variants support 6.6 kW AC charging, allowing for convenient overnight charging at home using a wallbox. For faster top-ups, the Premium variant supports DC fast charging up to 71 kW, enabling a 30-80% charge in just 21 minutes. This means quick stops can get you back on the road in no time.


Q4: What warranty does Proton offer for the e.MAS 5?

A4: Proton provides a comprehensive 6-year unlimited mileage vehicle warranty, ensuring peace of mind for general components. More importantly, the high voltage battery and its components come with an 8-year or 160,000km warranty, whichever comes first, highlighting confidence in its long-term reliability.


Q5: How does the e.MAS 5 differentiate itself from its Geely counterpart?

A5: While sharing a platform with the Geely Xingyuan, the Proton e.MAS 5 features distinct Proton branding, including the tiger roundel and unique badging. Inside, it boasts an interior "shooting star" light pattern and C-pillar star motifs, replacing the Geely model's city skyline theme. The infotainment system runs Proton's Atlas OS with a Bahasa Malaysia voice assistant, tailoring the experience specifically for the Malaysian market.

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