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Shell Advance Launches Premium Lubricant for MotoGP 2025

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Estimated Reading Time: 5 minutes


Key Takeaways

  • Shell Advance Ultra 10W-50 (API SP) is a new premium motorcycle lubricant launched in celebration of Shell's 26-year technical partnership with Ducati Corse.
  • Powered by innovative Shell PurePlus Technology, it converts natural gas into 99.5% pure base oil, offering superior power, performance, and comprehensive engine protection.
  • Proven in rigorous tests, it delivers enhanced acceleration, smoother gear shifts, reduced engine noise, maintains engine power for up to 20,000 km, keeps engines over 90% cleaner, and offers up to 5 km/L better fuel economy.
  • The lubricant is exclusively used and recommended by Ducati Corse, mirroring their 2025 MotoGP treble victory, bringing championship-winning technology directly to Malaysian riders.
  • The launch coincides with the #CrazyGoodOil campaign featuring Marc Marquez and Francesco Bagnaia, alongside the Global Master Mechanic program at MotoGP 2025 Sepang.

Table of Contents


Unleashing Your Ride: The Ultimate Lubricant for Peak Performance

Ever wondered if your motorcycle lubricant isn't just oil, but a direct conduit to championship-winning performance? In the demanding world of motorcycling, choosing the right lubricant can be the difference between an ordinary ride and an extraordinary one. Many riders, whether daily commuters or track enthusiasts, unknowingly settle for 'good enough' when their engines deserve the pinnacle of protection and power. But what if you could infuse your daily commute or weekend adventure with the same cutting-edge technology that propels MotoGP legends to victory?

Shell Malaysia, a name synonymous with innovation and performance, is once again raising the bar. Celebrating an incredible 26-year technical partnership with Ducati Corse in MotoGP, they've unveiled their latest masterpiece: the Shell Advance Ultra 10W-50 (API SP). This isn't just another lubricant; it's a global benchmark for motorcycle engine performance, bringing race-proven technology directly to your handlebars. This article will delve into how this premium lubricant, launched amidst the excitement of MotoGP 2025 at the PETRONAS Sepang International Circuit, promises to redefine your riding experience. Get the details on Shell Advance's new premium motorcycle lubricant making its debut at MotoGP 2025. Boost your bike's power and protection. We'll explore its revolutionary PurePlus Technology, its undeniable performance advantages, the unwavering endorsement from Ducati Corse, and the exciting campaigns accompanying its launch.


A Legacy of Speed: 26 Years of Unrivaled Partnership with Ducati Corse

Imagine a partnership so strong, so deeply intertwined with success, that it spans over two and a half decades. That's the story of Shell and Ducati Corse. For 26 years, this formidable alliance has pushed the boundaries of technical innovation in the exhilarating arena of MotoGP. It's a collaboration where every race, every victory, and every engineering challenge directly contributes to the products available to you, the rider, on the road.

The launch of Shell Advance Ultra 10W-50 (API SP) at the MotoGP 2025 event in Sepang isn't just a product unveiling; it's a testament to this enduring commitment. It's a celebration of shared passion for performance, precision, and the relentless pursuit of perfection. This long-standing technical relationship allows Shell to develop lubricants under the most extreme conditions imaginable, ensuring that what performs on the track can reliably perform on Malaysia's roads.


Unleashing Power: The Shell Advance Ultra 10W-50 API SP Advantage

At the core of the new Shell Advance Ultra 10W-50 (API SP) lies a blend of advanced engineering and revolutionary chemistry designed to elevate your motorcycle's performance and longevity.


The Heart of Performance: PurePlus Technology

What sets Shell Advance Ultra apart is its groundbreaking Shell PurePlus Technology. This isn't just a fancy name; it's an innovative, patented process that transforms natural gas into a 99.5% pure, crystal-clear base oil. Unlike conventional base oils derived from crude, PurePlus Technology virtually eliminates impurities at the molecular level. This purity translates directly into superior engine performance and protection:

  • Optimal Power: A cleaner base oil means less friction and deposits, allowing your engine to operate at its peak efficiency, delivering more responsive power when you need it most.
  • High Performance: The consistent molecular structure ensures stable viscosity and film strength, even under extreme temperatures and pressures, vital for sustained high performance.
  • Comprehensive Protection: With fewer impurities, the lubricant's protective additives can work more effectively, safeguarding critical engine components from wear, corrosion, and sludge build-up.

Now, enhanced with the latest API SP standard, this premium lubricant goes beyond basic protection, offering superior resistance against Low-Speed Pre-Ignition (LSPI) in modern, downsized engines, and further reinforcing its anti-wear and deposit control properties. This means you can ride with significantly greater confidence and enjoy a smoother, more reliable journey.


Beyond the Lab: Real-World Superiority

It's one thing to boast about technology; it's another to prove it. Shell Advance Ultra 10W-50 has undergone rigorous, random testing, consistently outperforming ester-based lubricants. Riders reported noticeable improvements across key performance metrics:

  • Enhanced Acceleration: Experience a crisper, more immediate throttle response, making overtakes smoother and urban navigation effortless.
  • Smoother Gear Shifting: Say goodbye to clunky shifts. The optimized friction control provides seamless transitions, improving ride comfort and control.
  • Reduced Engine Noise: A quieter engine signifies reduced friction and wear, translating into a more refined riding experience and greater peace of mind.

Beyond immediate feel, the long-term benefits are equally compelling. Shell Advance Ultra is proven to maintain engine power for an impressive up to 20,000 km, ensuring your bike feels strong and responsive for longer. Furthermore, it keeps engines over 90% cleaner, preventing harmful deposit accumulation that can degrade performance over time. And for the environmentally conscious and budget-savvy rider, it offers exceptional fuel economy, allowing you to travel up to 5 km further per liter. Imagine the savings on your long rides or daily commutes – that's championship-winning efficiency directly in your tank!


Champions' Choice: The Ducati Corse Endorsement

When a product is endorsed by champions, it speaks volumes. Shell Advance Ultra is not just *used* by Ducati Corse; it is the *only* motorcycle lubricant used and officially recommended by the legendary MotoGP team. This isn't a casual recommendation; it's a testament to unwavering trust and performance under the most grueling conditions.

The collaboration has yielded historic success, including a monumental treble victory in the 2025 season, clinching the World Constructors', Teams', and Riders' Championships with none other than Marc Marquez. "Shell Advance, Malaysia's No.1 motorcycle oil brand, continues to strengthen its technical partnership with Ducati Corse—bringing innovation from the world of MotoGP racing to Malaysian roads," stated Darlina Mohd Sibi, General Manager of Shell Lubricants MY/SG and Southeast Asia. "Our flagship product, Shell Advance Ultra, is co-developed with Ducati and tested under extreme conditions to deliver unparalleled power, protection, and performance."

Mauro Grassilli, Sports Director of Ducati Corse, echoed this sentiment: "For over two decades, Ducati has trusted Shell Advance at the highest levels of MotoGP. This year, we celebrate our sixth consecutive Constructors' championship with Shell Advance — and now we are proud to bring this winning technology to riders in Malaysia." This direct transfer of race-winning technology means that the very oil protecting the engines of MotoGP champions can now protect yours.


More Than Just an Oil: The #CrazyGoodOil Experience

The launch of Shell Advance Ultra 10W-50 isn't just about a new product; it's the start of an exhilarating journey with the #CrazyGoodOil campaign. Featuring Ducati Corse riders Marc Marquez and Francesco Bagnaia, this campaign promises a host of exciting activities for consumers and dealers across Malaysia. Prepare for engagement opportunities, exclusive content, and a chance to truly experience the 'crazy good' difference.

Adding another layer of global significance to the MotoGP Sepang event, over 140 participants from the Global Master Mechanic program were also present. This prestigious Shell-organized initiative celebrates the world's best technicians, fostering a global professional network in motorcycle maintenance. It underscores Shell's commitment not only to cutting-edge products but also to the expertise required to keep motorcycles performing at their best.


Completing the Ride: Other Shell Advance Variants

While the Advance Ultra 10W-50 stands as the pinnacle of Shell's motorcycle lubricant innovation, the Shell Advance range offers tailored solutions for every rider's needs. Understanding that different bikes and riding styles require specific care, Shell ensures a comprehensive lineup:

  • Advance Power 15W-50: Designed for robust performance and protection, ideal for bikes that demand a slightly thicker oil for sustained power.
  • Advance Long Ride 10W-40: Engineered for extended journeys, offering consistent protection and performance over long distances.
  • AX7 Semi-Synthetic Series (10W-40 & 15W-50): A versatile option providing excellent engine cleanliness and protection for a wide range of motorcycles, bridging the gap between mineral and fully synthetic oils.

This diverse portfolio ensures that whether you're commuting, touring, or pushing limits on the track, there's a Shell Advance lubricant perfectly suited to optimize your ride. For more detailed information on the entire range and to find the perfect oil for your bike, be sure to visit the official Shell Malaysia website at Shell.com/Malaysia.


Ignite Your Journey: Experience the Shell Advance Difference

In summary, the launch of Shell Advance Ultra 10W-50 (API SP) marks a pivotal moment for motorcycle enthusiasts in Malaysia. It's more than just a lubricant; it's the culmination of 26 years of intense MotoGP collaboration with Ducati Corse, bringing championship-winning PurePlus Technology directly to your road bike. With proven benefits in acceleration, gear shifting, engine protection for up to 20,000 km, superior cleanliness, and impressive fuel savings, this premium oil is engineered to elevate every aspect of your ride. Endorsed by champions and fortified by the latest API SP standard, it promises unparalleled power, performance, and protection.

Ready to transform your ride and experience the #CrazyGoodOil difference firsthand? Take the leap and discover what a true premium lubricant can do for your motorcycle. Explore the new Shell Advance Ultra 10W-50 API SP and the full range of Shell Advance products today at Shell.com/Malaysia. Feel the power, embrace the protection, and ride with confidence, knowing you're backed by MotoGP-proven technology. Share your experiences with us using #CrazyGoodOil and join the community of riders who demand nothing but the best!


Frequently Asked Questions

Q1: What is the primary benefit of Shell Advance Ultra 10W-50 API SP for my motorcycle?

A1: The primary benefit is unparalleled engine performance, protection, and cleanliness, derived from its Shell PurePlus Technology and the latest API SP standard. Riders can expect enhanced acceleration, smoother gear shifts, reduced engine noise, extended engine power retention up to 20,000 km, and improved fuel efficiency of up to 5 km/L.


Q2: How does PurePlus Technology improve engine performance?

A2: Shell PurePlus Technology converts natural gas into a 99.5% pure base oil, virtually free of crude oil impurities. This purity leads to less friction, fewer deposits, optimal power delivery, stable viscosity under extreme conditions, and comprehensive protection against wear and corrosion, allowing the engine to run cleaner and more efficiently.


Q3: Is Shell Advance Ultra 10W-50 API SP suitable for all types of motorcycles?

A3: Shell Advance Ultra 10W-50 API SP is designed for high-performance motorcycles that require a premium fully synthetic lubricant. Its specific viscosity grade (10W-50) and API SP standard cater to modern engines, including those found in sports bikes and touring motorcycles. Always refer to your motorcycle's owner manual for the recommended oil specifications.


Q4: Where can I purchase Shell Advance Ultra and learn more about the #CrazyGoodOil campaign?

A4: You can purchase Shell Advance Ultra at authorized Shell stations, workshops, and retailers across Malaysia. For more details on the #CrazyGoodOil campaign, including activities and promotions, please visit the official Shell Malaysia website at Shell.com/Malaysia.


Q5: What does the API SP standard mean for my engine?

A5: The API SP standard is the latest and most advanced specification for engine oils. For your motorcycle, it signifies superior protection against Low-Speed Pre-Ignition (LSPI), enhanced wear protection, and improved deposit control, particularly beneficial for modern, high-performance engines. This ensures better engine longevity and maintains peak performance.

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