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Fifth-Gen Geely Emgrand Hints at New Proton S70

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Estimated Reading Time: 6 minutes


Key Takeaways:

  • The fifth-generation Geely Emgrand redefines the affordable sedan segment with premium aesthetics and significant performance upgrades.
  • Sharing design cues and interior elements with the upscale Geely Galaxy Starshine 6, the new Emgrand boasts a more sophisticated presence.
  • A powerful 1.5-liter turbo engine (181 PS/290 Nm) and advanced multi-link suspension mark a substantial leap from its predecessor.
  • Its expanded dimensions and upgraded features position it squarely in a higher segment, challenging traditional C-segment contenders.
  • This new Emgrand could heavily influence the next-generation Proton S70, potentially bringing new engines and a more premium experience to Malaysian roads.

Table of Contents


Discover the stylish fifth-gen Geely Emgrand sedan. With a longer body, could this sleek model be the highly anticipated new Proton S70? Get the full scoop.


In the rapidly evolving automotive landscape, where design and technology merge, Geely has once again turned heads with the revelation of its fifth-generation Emgrand sedan. Just four short years after its predecessor, this new model isn't merely an update; it's a profound reimagining that pushes the Emgrand into a significantly more premium segment. But beyond its stunning looks and enhanced specifications, a crucial question arises for Malaysian enthusiasts and potential car buyers: Could this bold new Emgrand be the very foundation for the next-generation Proton S70? The implications are substantial, promising a new era of sophistication and performance for Proton's popular sedan lineup. Discover the stylish fifth-gen Geely Emgrand sedan. With a longer body, could this sleek model be the highly anticipated new Proton S70? Get the full scoop. as we delve into every detail of this groundbreaking vehicle.


A Premium Transformation: From Affordable to Aspirational


The first glance at the new Emgrand immediately reveals a dramatic shift in design philosophy. Moving far beyond its "affordable" roots, the fifth-gen model exudes an aura of luxury previously reserved for higher-tier vehicles. Its appearance bears a striking resemblance to the Geely Galaxy Starshine 6, adopting the captivating "waterfall" grille that evokes images of high-performance Mercedes-AMG models. This design choice alone signals a clear intent: to elevate the Emgrand's market positioning and appeal. The continuous six-panel window design, sleek hidden door handles, and the elegant rear styling further reinforce its resemblance to the premium Galaxy model, creating a cohesive and sophisticated aesthetic.


Despite these shared design elements, the Emgrand maintains its identity as a pure petrol-powered model under the main Geely brand, distinguishing itself from the plug-in hybrid Starshine 6. Subtle yet significant design cues differentiate the Emgrand, such as its rectangular grille, Volvo-inspired front bumper, distinct separate taillights (eschewing a full-width design), and twin trapezoidal exhaust tips – even if the latter are purely decorative. These nuanced differences ensure the Emgrand stands on its own, offering a premium experience without diluting its core brand identity.


Powering Up: A Significant Performance Leap


Underneath its sculpted hood, the new Emgrand is expected to house a formidable 1.5-liter turbocharged four-cylinder engine. According to Autohome, this powerplant, shared with the facelifted Proton X50, delivers an impressive 181 PS and 290 Nm of torque, channeled through a seven-speed wet dual-clutch transmission. This represents a monumental leap in performance for the Emgrand line, especially when compared to its Chinese-market predecessor, which was equipped with a 1.5-liter naturally aspirated engine producing a modest 120 PS and 150 Nm, coupled with a CVT. There was also a 1.8-liter methanol-compatible hybrid version, but neither offered the sheer driving dynamics promised by the new turbo engine.


This powertrain upgrade is more than just raw numbers; it signifies Geely's commitment to delivering a more engaging and responsive driving experience. The boosted output brings the Emgrand into direct competition with established C-segment sedans, challenging the notion that an "affordable" Geely sedan couldn't offer thrilling performance. For prospective buyers, this means not just a stylish ride, but one that truly excites on the road, offering brisk acceleration and confident overtaking capabilities. It's a game-changer for the Emgrand's perception and performance credentials.


Bigger, Bolder, Better: Dimensions and Dynamic Enhancements


Official documents from China's Ministry of Industry and Information Technology (MIIT) confirm the new Emgrand's substantial growth. Measuring 4,815 mm in length (9 mm longer than the Starshine 6), 1,885 mm in width, and 1,480 mm in height, with a wheelbase of 2,755 mm, it's clear this isn't just a facelift. Compared to the previous model, the new Emgrand is a massive 177 mm longer, 65 mm wider, and 20 mm taller, with an impressive 105 mm increase in wheelbase. These expanded dimensions unequivocally push the model into a higher class, offering enhanced interior space and road presence.


The dimensional growth is expected to be complemented by a crucial suspension upgrade: a multi-link rear suspension system. This replaces the torsion beam setup of the previous generation, which often faced criticism in export markets for not matching the ride and handling sophistication of C-segment rivals like the Honda Civic. The transition to a multi-link system promises improved ride comfort, enhanced stability, and superior handling dynamics, further cementing the Emgrand's claim to a higher segment. This engineering refinement is vital for challenging established players and meeting the expectations of a more discerning global audience. The focus keyword elements are clearly evident here, showcasing the "longer body" and "sleek model" with "upgraded features."


Luxury Within Reach: An Evolved Interior


Stepping inside the new Emgrand, one is greeted by an interior that largely mirrors the sophisticated cabin of the Galaxy Starshine 6. The dashboard features distinctive pill-shaped air vents, while a spacious center console accommodates dual smartphone holders and a powerful 50W Qi wireless charger. The digital instrument display and a striking 14.6-inch infotainment screen, powered by the advanced Flyme Auto system, are also retained, ensuring a modern and connected driving experience.


However, Geely has introduced several thoughtful refinements to enhance user interaction and comfort. The previous two-spoke oval steering wheel, seen in the Galaxy and Proton eMas 7, has been replaced by a sportier flat-bottomed three-spoke unit. The crystal-shaped gear selector now resides on the center console, necessitating a redesign of the front and rear cup holder positions. Perhaps most notably, the multi-function control knob has given way to a row of physical switches beneath the screen. This tactile change, especially for air-conditioning controls, will undoubtedly be appreciated by those who prefer the immediacy and familiarity of real buttons over purely touch-based interfaces. These interior upgrades collectively create a cabin that is both technologically advanced and ergonomically sound, elevating the overall premium feel.


The Malaysian Connection: What This Means for Proton S70


For the Malaysian market, the advent of this new Emgrand holds particular significance. The current fourth-generation Emgrand serves as the foundation for the highly popular Proton S70. Given Geely's consistent strategy of platform and technology sharing with Proton, the introduction of this fifth-gen Emgrand, especially with its new BHE15TD engine, strongly hints at a potential upgrade for the Proton S70 as early as next year. Imagine a Proton S70 powered by the same 181 PS/290 Nm engine – a significant boost over its current 1.5L NA engine. This would dramatically alter its positioning in the competitive C-segment market.


While a full redesign of the S70 might not happen immediately, it's more realistic to anticipate the new 1.5-liter turbo engine being integrated into the existing S70 lineup. This pragmatic approach would allow Proton to offer a more powerful variant without incurring the immense costs and timelines associated with an entirely new model generation. Furthermore, Proton has previously teased the eMas sedan, which could be a twin to the Galaxy Starshine 6. If Proton were to develop a petrol version of the eMas and assemble it at Tanjong Malim alongside a hybrid variant, the cost of replacing the S70 sooner might become more feasible. This strategic move could revolutionize Proton's sedan offerings, bringing a new level of performance, luxury, and technology to Malaysian consumers. Discover the stylish fifth-gen Geely Emgrand sedan. With a longer body, could this sleek model be the highly anticipated new Proton S70? Get the full scoop. The future of Proton's sedan lineup looks incredibly promising.


Frequently Asked Questions (FAQs)


Q1: When will the new fifth-gen Geely Emgrand be launched globally?
A1: The fifth-gen Geely Emgrand has been revealed in China, with official documents from the MIIT already made public. Its global launch timeline for other markets will depend on Geely's strategic rollout plans, though its influence on models like the Proton S70 is expected sooner.


Q2: How significant is the performance upgrade in the new Emgrand?
A2: Extremely significant! The new 1.5-liter turbocharged engine delivers 181 PS and 290 Nm of torque, a substantial increase compared to the previous generation's 1.5-liter naturally aspirated engine (120 PS/150 Nm). This transforms the Emgrand's driving dynamics, offering far more power and responsiveness.


Q3: What are the key interior enhancements?
A3: The interior boasts a premium feel with a 14.6-inch infotainment screen running Flyme Auto, a spacious center console with dual smartphone holders and a 50W wireless charger. Key changes include a flat-bottomed three-spoke steering wheel and the return of physical switches for climate control, offering a blend of modern tech and tactile convenience.


Q4: How does the new Emgrand compare to its C-segment rivals like the Honda Civic?
A4: With its significantly larger dimensions, powerful 1.5L turbo engine, and anticipated multi-link rear suspension, the new Emgrand is now positioned to directly challenge C-segment stalwarts. It offers a more premium design, advanced features, and comparable, if not superior, performance to many established competitors, potentially at a more accessible price point.


Q5: What are the chances of Proton upgrading the S70 with the new Emgrand's engine?
A5: The chances are high. Given Proton's history of adopting Geely powertrains (e.g., X50/BHE15TD engine), it's realistic to expect the S70 to receive the new 1.5-liter turbo engine in its lineup as early as next year. A full model redesign might follow later, but the engine upgrade is a strong possibility to boost its market competitiveness.


Your Drive Forward Starts Here


The fifth-generation Geely Emgrand is more than just a new car; it's a statement of intent. It demonstrates Geely's unwavering commitment to pushing boundaries, delivering premium features, and offering dynamic performance in segments traditionally known for affordability. From its captivating design echoing the Galaxy Starshine 6 to its powerful turbocharged engine and advanced multi-link suspension, every aspect of the new Emgrand has been meticulously crafted to elevate the driving experience. Its expanded dimensions and luxurious interior further underscore its leap into a higher class, setting new benchmarks for value and sophistication.


For Malaysian consumers, the arrival of this Emgrand sparks exciting possibilities, particularly for the future of the Proton S70. The potential for a more powerful, refined, and technologically advanced S70 is a tantalizing prospect that could redefine the sedan market. This evolution isn't just about new models; it's about raising the bar for what drivers can expect from their vehicles. Are you ready for the next wave of automotive innovation? Share your thoughts below on how you think the new Emgrand could transform the Proton S70! We'd love to hear your predictions and excitement for what's to come. What features would you most like to see on a new Proton S70 based on this cutting-edge Geely Emgrand? Let us know in the comments!


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