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Proton e.MAS 7 Debuts in Singapore After 11 Years

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Proton e.MAS 7 electric vehicle launching in Singapore

 

Estimated Reading Time: 6 minutes


Key Takeaways

  • Proton makes a significant return to Singapore after an 11-year absence, spearheading its comeback with the all-electric e.MAS 7 SUV.
  • The e.MAS 7 has already achieved remarkable success in Malaysia, capturing a 24% EV market share and becoming the nation's best-selling electric vehicle.
  • Singapore buyers can choose between Prime and Premium versions, with a limited Founders Edition offering a 10-year unlimited mileage battery warranty and cross-border support.
  • The e.MAS 7 boasts a top-tier ASEAN NCAP safety score (92.57 points) and offers robust after-sales confidence, particularly highlighted by the Founders Edition benefits.
  • Proton's re-entry signals a strategic long-term vision for new energy models in Singapore, promising a competitive shake-up in the local EV market.

Table of Contents


Could a brand, absent for over a decade, not only reclaim its past glory but also redefine the future of electric mobility in one of Asia's most discerning markets? This isn't just a hypothetical question; it's the exciting reality unfolding as Proton, a name etched into Malaysian automotive history, officially relaunches in Singapore. After an absence stretching over 11 years, Proton's strategic return isn't just about nostalgia; it's about a bold leap into the electric vehicle (EV) era with its groundbreaking e.MAS 7. This article will dive into Proton's ambitious comeback, showcase the e.MAS 7's impressive track record, detail its Singapore-specific offerings, and examine its potential impact on the local automotive scene. Indeed, Proton is back! The e.MAS 7 has landed in Singapore, marking the brand's return after 11 years. Explore its impact on the local automotive scene.


The Grand Return: Proton's Singapore Comeback

For many Singaporeans, the Proton name evokes memories of reliable, value-for-money cars. Now, after more than a decade, the brand is back, and it's making a statement. The official launch of the e.MAS 7 in Singapore isn't merely the introduction of a new model; it signifies Proton's third overseas EV market debut and a powerful signal of its future direction. The event itself was a testament to this significance, gathering senior representatives from Proton and its distributor VINCAR Group, including Proton CEO Dr Li Chunrong, VINCAR CEO Vincent Tan, and Proton International Corporation CEO Edmund Lim Meng Thong, among other dignitaries from Malaysia and Singapore. This high-profile assembly underscores the strategic importance both Proton and VINCAR place on this re-entry into the city-state's highly competitive automotive landscape.


e.MAS 7: A Proven Performer Poised for Singaporean Roads

Malaysia's EV Darling: A Blueprint for Success

The e.MAS 7 isn't entering Singapore as an untested challenger; it arrives with a formidable track record. In Malaysia, it has already established itself as a game-changer. In the first eight months of 2025 alone, nearly 6,000 units were delivered, securing a remarkable 24% share of the EV market and cementing its position as the nation's best-selling electric vehicle. This success is not by chance. The e.MAS 7 has been lauded for its compelling blend of sophisticated design, robust performance, and a suite of advanced features. What truly sets it apart, especially for those new to electric mobility, is its unwavering commitment to safety. With an ASEAN NCAP safety score of 92.57 points, it stands as the highest in its category, offering unparalleled assurance and peace of mind to drivers and passengers alike. This strong performance and clear market acceptance in Malaysia provide a compelling case for its potential impact on Singapore's discerning EV consumers.


Confidence Beyond the Purchase: After-Sales Support

One of the critical factors contributing to the e.MAS 7's success in Malaysia is Proton's extensive network of 3S and 4S outlets, which has fostered a strong sense of confidence in after-sales support among owners. For Singaporean buyers, particularly those venturing into EV ownership for the first time, this aspect is equally crucial. While the service infrastructure in Singapore will grow, Proton is already addressing potential concerns for early adopters through innovative solutions, such as the Founders Edition benefits. This proactive approach ensures that the transition to electric mobility with a Proton vehicle is as seamless and worry-free as possible, building on the brand's legacy of accessible and well-supported ownership.


Tailored for the Lion City: e.MAS 7 Singapore Editions

Prime and Premium: Options for Every Driver

Understanding the varied preferences of Singaporean car buyers, Proton is offering the e.MAS 7 in two distinct versions: Prime and Premium. This choice allows customers to select the model that best aligns with their lifestyle and needs. Furthermore, personalization is key, with an array of six vibrant exterior colours available: Platinum Silver, Lithium White, Turquoise Green, Slate Grey, Quartz Rose, and Obsidian Black. Complementing these are two sophisticated interior finishes, Indigo Blue and Alabaster White, providing a degree of customization that allows each e.MAS 7 to reflect its owner's individual style. These options ensure that the e.MAS 7 isn't just another EV, but a car that feels uniquely yours.


The Exclusive Founders Edition: More Than Just a Car

To celebrate its momentous return and the debut of the e.MAS 7, Proton has introduced an exclusive Founders Edition package, limited to the first 99 buyers in Singapore. This isn't merely a cosmetic upgrade; it's a comprehensive ownership assurance package designed to deliver exceptional value and peace of mind. Key benefits include an impressive 10-year unlimited mileage battery warranty, providing long-term security for this critical component. Additionally, owners will enjoy five years of complimentary cross-border data roaming, a thoughtful inclusion for those who frequently travel between Singapore and Malaysia. Perhaps most significantly, the Founders Edition provides roadside assistance available in both countries. This unique arrangement ensures that if a Singaporean owner encounters an issue in Malaysia, their vehicle can be conveniently towed to a Proton service centre across the border, exemplifying Proton's commitment to robust regional support. This limited-edition offering makes early adoption of the e.MAS 7 particularly attractive, blending exclusivity with tangible, long-term benefits.


Pricing and Future Outlook: Driving Singapore's EV Evolution

The pricing for the Proton e.MAS 7 has been strategically set to make a significant impact on the Singapore EV market. The Prime version is priced at SGD175,988 (approximately RM576,380), while the Premium model comes in at SGD179,988 (approximately RM589,481). These prices are inclusive of the Certificate of Entitlement (COE), which is a crucial factor in Singapore's car ownership landscape. Crucially, these attractive launch prices are exclusive to the first 99 units, making the Founders Edition an even more compelling proposition for early birds. This aggressive pricing strategy positions the e.MAS 7 competitively within Singapore's growing electric vehicle segment. Proton International Corporation CEO Edmund Lim Meng Thong confirmed that the e.MAS 7 is just the beginning of Proton's renewed journey in Singapore, with a clear promise of additional new energy models to follow in the future. This commitment signals Proton's long-term vision to be a significant player in Singapore's transition towards sustainable mobility, ensuring that Proton is back! The e.MAS 7 has landed in Singapore, marking the brand's return after 11 years. Explore its impact on the local automotive scene. by exploring its future potential.


In conclusion, Proton's re-entry into Singapore with the e.MAS 7 is more than just an automotive launch; it's a strategic move that signals a new era for the brand and an exciting addition to Singapore's EV landscape. With its proven success in Malaysia, strong safety credentials, tailored Singaporean offerings, and the enticing Founders Edition, the e.MAS 7 is poised to make a significant splash. Proton's commitment to future new energy models also hints at a sustainable and competitive presence that could reshape consumer choices and accelerate EV adoption in the Lion City.


Are you ready to experience the future of driving with Proton? Don't miss out on the chance to be among the first to own the e.MAS 7 in Singapore. Visit VINCAR Group's showrooms today to learn more and perhaps even book a test drive. Share your thoughts on Proton's return and the e.MAS 7's potential impact in the comments below! What features excite you most, and how do you think it stacks up against the current EV offerings in Singapore? Let's get the conversation started!


Frequently Asked Questions (FAQs)

What makes the e.MAS 7 different from other EVs in Singapore?
The Proton e.MAS 7 distinguishes itself with a proven track record as Malaysia's best-selling EV, offering a high ASEAN NCAP safety score of 92.57 points (the highest in its category), and a compelling combination of design, performance, and advanced features. Furthermore, its Founders Edition provides unique cross-border after-sales support and an extended 10-year unlimited mileage battery warranty, offering enhanced peace of mind that sets it apart.


How does the Founders Edition warranty work for Singaporean owners?
The Founders Edition for the first 99 buyers includes a 10-year unlimited mileage battery warranty. Crucially, it also features five years of complimentary cross-border data roaming and roadside assistance available in both Singapore and Malaysia. This means if you face issues with your e.MAS 7 in Malaysia, Proton will arrange for your vehicle to be towed to a Proton service centre across the border, ensuring comprehensive support wherever you drive.


Will Proton have charging infrastructure support in Singapore?
While the article focuses on the vehicle launch, Proton, in partnership with VINCAR Group, is expected to support owners with guidance on charging solutions available in Singapore. The rapid expansion of public and private charging infrastructure in Singapore means e.MAS 7 owners will have ample options to power their vehicles, aligning with the nation's push for widespread EV adoption.


What are Proton's long-term plans for the Singapore EV market?
Proton International Corporation CEO Edmund Lim Meng Thong confirmed that the e.MAS 7 is "only the beginning" for Singapore. This statement indicates Proton's commitment to a long-term presence and suggests that additional "new energy models" (which typically include more EVs and possibly hybrids) will be introduced in the future, expanding their offerings and competitiveness in the Lion City's evolving automotive landscape.


Is the e.MAS 7 pricing competitive with other EVs in Singapore?
Priced at SGD175,988 for the Prime and SGD179,988 for the Premium (inclusive of COE, and exclusive for the first 99 units), the e.MAS 7 is strategically positioned to be highly competitive. Considering its robust features, top-tier safety rating, and the added benefits of the Founders Edition, it offers strong value proposition in Singapore's EV market, making it an attractive option for both new and experienced EV owners.

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