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Proton eMas 5 EV Adds Stylish Black Interior Option

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Estimated reading time: 4 minutes


Key Takeaways

  • The Proton eMas 5 EV will now offer a sleek black interior as an alternative to the previously shown off-white scheme, catering to diverse aesthetic preferences.
  • This new black interior is anticipated to be a feature of the lower-end 'Prime' variant, complementing the 'Premium' variant's off-white cabin and expanding consumer choices.
  • Proton is strategically positioning the eMas 5 with two distinct variants (Premium and Prime) offering different battery capacities, motor outputs, and interior aesthetics to target a wider segment of the Malaysian EV market.
  • The eMas 5 is built on Geely's Global Modular Architecture (GMA) and promises competitive range and performance for its respective variants, with its official launch slated for October.

Table of Contents


The Power of Choice: Why EV Interiors Define Your Drive

Did you know that beyond performance and range, an electric vehicle's interior aesthetics play a crucial role in purchasing decisions for nearly 70% of potential buyers? In a rapidly evolving automotive landscape, personalization is paramount, especially when it comes to embracing the future of mobility. For too long, consumers have been limited in their choices, forced to compromise between functionality and personal style. This is a challenge Proton is actively addressing with its latest offering. Prepare to Discover the new Proton eMas 5 EV now available with a sleek black interior option. Get all the details on this exciting design choice for the latest electric car. Learn more! In this comprehensive post, we'll delve into the significance of this stylish addition, explore the variant options it hints at, and recap the impressive specifications of Proton's second electric vehicle, setting clear expectations for what's to come.


A Sleek Evolution: Unveiling the Proton eMas 5's Black Interior

When the Proton eMas 5 EV was privately previewed to media members back in August, the elegant off-white interior scheme captivated many. It exuded a sense of futuristic sophistication, typical of premium EV offerings. However, Proton understands that individual preferences vary widely, and for many, a darker, more traditional, yet equally modern cabin is the preferred choice for its practicality and timeless appeal. Now, we can confirm a significant development: the forthcoming Proton eMas 5 will also be offered with a sleek black interior as an alternative to the off-white scheme.

This dark cabin option, as revealed by the carmaker, made its public debut during the recent MISI 5 Tour roadshow. A video posted on Instagram by Proton e.MAS Cars provided a glimpse into what buyers can expect. The black cabin delivers precisely what a driver might anticipate from a contemporary EV: the leatherette seats feature the same ergonomic design as their off-white counterparts, now elegantly rendered in a deep black hue. This consistent dark tone extends seamlessly throughout the interior, enveloping the two-spoke steering wheel, the sleek dashboard, the functional centre console, and the door cards, creating a cohesive and sophisticated driving environment.

Where the Dark Cabin Debuted

The MISI 5 Tour roadshow is a strategic initiative, bringing the eMas 5 directly to potential customers across 13 states in Malaysia. This extensive tour, culminating in October, coincides perfectly with the anticipated launch of Proton's second electric vehicle. This hands-on preview allows potential buyers to experience both interior options firsthand and envision themselves behind the wheel of this groundbreaking EV before its official market introduction. The introduction of the black interior during this roadshow strongly suggests Proton's commitment to offering diverse choices from day one.


Understanding the eMas 5 Variants: Premium vs. Prime

The introduction of two distinct interior options – off-white and black – strongly hints at a strategic move by Proton to offer the eMas 5 in at least two variants, mirroring the successful approach taken with the eMas 7. At the August preview, the focus was primarily on what is presumed to be the top-spec 'Premium' variant, showcasing the off-white cabin. The newly unveiled black interior, therefore, is widely presumed to be allocated to the lower-end variant, likely to be christened 'Prime'. This segmentation allows Proton to cater to a broader spectrum of the Malaysian EV market, addressing varying budget points and feature requirements.

At its core, the Proton eMas 5 is a product of robust engineering, based on the reliable Geely Star Wish/Geome Xingyuan and built upon Geely's advanced Global Modular Architecture (GMA). Both variants feature an efficient electric motor strategically placed on the rear axle, promising a balanced and engaging driving experience.

The Premium Experience: Off-White and Elevated Performance

For those seeking a more luxurious and performance-oriented EV, the eMas 5 Premium variant stands ready. In this guise, the electric motor is rated at an impressive 116 PS (equivalent to 114 hp or 85 kW) and delivers a robust 150 Nm of torque. Powering this setup is a substantial 40.16-kWh lithium iron phosphate (LFP) battery, providing an estimated range of up to 325 km under the WLTP standard (or 410 km CLTC). This variant, with its striking off-white cabin, is clearly designed to offer a refined and extended driving experience, perfect for urban commutes and longer journeys alike.

The Prime Option: Black and Accessible Efficiency

For buyers looking for an accessible entry into the EV market without compromising on style or essential features, the eMas 5 Prime variant is expected to be the answer. This variant gets a slightly reduced, yet still highly practical, battery capacity of 30.12 kWh. This translates to an approximate range of 250 km (WLTP; 310 km CLTC), making it an ideal choice for daily city driving and shorter excursions. The electric motor in the Prime variant delivers lower, yet perfectly adequate, outputs of 79 PS (78 hp or 58 kW) and 130 Nm of torque. Paired with the newly introduced black interior, the Prime variant is poised to offer a compelling package that combines efficiency, practicality, and a sophisticated aesthetic.


Proton's Vision: Driving EV Adoption in Malaysia

Proton's strategic decision to offer the eMas 5 with distinct interior options and performance variants underscores its commitment to democratizing EV ownership in Malaysia. By providing choices that cater to different customer segments, from those prioritizing premium features and extended range to those seeking an affordable yet stylish entry into electric mobility, Proton is broadening the appeal of the eMas 5. The ongoing MISI 5 Tour roadshow is not just about showcasing a new vehicle; it's about engaging directly with the community, building excitement, and addressing concerns about EV adoption. This grassroots approach, coupled with a diverse product offering, positions Proton as a key player in accelerating Malaysia's transition towards sustainable transportation. The eagerly anticipated launch in October will undoubtedly be a pivotal moment for both Proton and the Malaysian EV landscape.


Key Takeaways Revisited

In summary, the Proton eMas 5 EV is shaping up to be a versatile and appealing option in the electric vehicle market. The introduction of a stylish black interior, alongside the existing off-white, signifies Proton's understanding of diverse consumer preferences and its strategic approach to variant offerings. The Premium variant promises enhanced performance and range, while the Prime variant offers an accessible entry point with efficient specifications. All these choices are wrapped in a modern package built on Geely's robust GMA platform, setting the stage for a significant impact on Malaysia's EV adoption rates. Get ready to Discover the new Proton eMas 5 EV now available with a sleek black interior option. Get all the details on this exciting design choice for the latest electric car. Learn more!


Your Next Drive Awaits

The future of driving is electric, and with options like the Proton eMas 5, it's also increasingly personalized. We invite you to stay tuned for Proton's official launch in October. What are your thoughts on the new black interior? Which variant, Premium or Prime, aligns best with your driving needs and style? Share your perspectives in the comments below! Don't forget to follow Proton's official channels for the latest updates, and if you found this information valuable, share it with fellow EV enthusiasts. Let's drive the conversation forward!


Frequently Asked Questions (FAQs)

What is the significance of the black interior option for the Proton eMas 5?
The black interior option for the Proton eMas 5 is significant because it provides consumers with greater aesthetic choice, moving beyond the single off-white scheme. It is also a strong indicator that Proton will offer the eMas 5 in at least two variants, with the black interior likely complementing the more accessible 'Prime' variant, thus catering to a wider market segment.

How do the Proton eMas 5 Premium and Prime variants differ?
The Premium variant is expected to feature the off-white interior, a 40.16-kWh LFP battery for up to 325 km (WLTP) range, and a motor delivering 116 PS. The Prime variant, likely with the black interior, will have a 30.12-kWh battery for approximately 250 km (WLTP) range and a motor with 79 PS, offering a more accessible entry point to EV ownership.

When is the Proton eMas 5 expected to launch?
The Proton eMas 5 is slated to be launched sometime in October, following the conclusion of the MISI 5 Tour roadshow across Malaysia.

What is the range of the Proton eMas 5?
The Proton eMas 5 Premium variant offers up to 325 km (WLTP; 410 km CLTC) of range with its 40.16-kWh battery. The Prime variant provides approximately 250 km (WLTP; 310 km CLTC) of range from its 30.12-kWh battery.

Where can I Discover the new Proton eMas 5 EV now available with a sleek black interior option. Get all the details on this exciting design choice for the latest electric car. Learn more! upon launch?
Upon its official launch in October, you will be able to find all details, including pricing and availability, on Proton's official website, through authorized Proton dealerships across Malaysia, and reputable automotive news outlets. Keep an eye on official announcements!

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