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Geely Jisu Glory Sets Sail for Europe with Top Brands

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Estimated reading time: 7 minutes


Key Takeaways

  • Geely Holding Group has launched its second Ro-Ro vessel, Jisu Glory, significantly enhancing its global logistics independence and efficiency.
  • This strategic move, following the success of Jisu Fortune, underscores Geely's vision for self-managed supply chains, a growing trend in the automotive industry.
  • The Jisu Glory, with its 7,000-vehicle capacity and LNG-powered engines, demonstrates Geely's commitment to innovation and environmental sustainability.
  • Geely's expanding Ro-Ro fleet directly supports its rapid international business growth, particularly in electric vehicle exports, ensuring efficient and timely delivery to global markets.
  • This initiative sets a new standard for automotive logistics, offering enhanced control, reliability, and reduced carbon footprint for Geely's diverse brands like Zeekr, Smart, and Lotus.

Table of Contents


Revolutionizing Global Automotive Logistics: The Geely Advantage

Did you know that the efficiency of a global supply chain can directly impact the availability and cost of your next dream car? In today's fast-paced automotive world, where customer expectations for timely delivery and sustainable practices are higher than ever, mastering logistics isn't just an advantage—it's a necessity. This is precisely why Geely Holding Group is taking bold, strategic steps to reshape its global distribution network.

We're talking about more than just shipping vehicles; we're witnessing a paradigm shift towards greater control, efficiency, and environmental responsibility in automotive exports. The core problem this article addresses is how leading manufacturers are achieving true logistical independence to meet unprecedented global demand while prioritizing sustainability. We'll explore how Geely is spearheading this change, ensuring its diverse portfolio of brands reaches you faster and greener.

Prepare to delve into the details of a fascinating development: Geely's second Ro-Ro vessel, JISU Glory, embarks on its maiden voyage to Europe, carrying Geely, Zeekr, Smart, and Lotus vehicles. Learn about this strategic expansion. This move isn't just about a new ship; it's a powerful statement about the future of global automotive commerce and Geely's unwavering commitment to optimizing its entire supply chain. You'll discover the innovative features of the Jisu Glory, how it builds on past successes, and the profound impact it has on Geely's impressive global growth trajectory.


A Strategic Sail Towards Independence: Jisu Glory Joins the Fleet

In a significant demonstration of its commitment to global supply chain optimization, Geely Holding Group recently launched its second state-of-the-art Ro-Ro (Roll On/Roll Off) vessel, the Jisu Glory. This impressive ship began its maiden voyage on September 21st, charting a course towards key European markets such as the United Kingdom and Belgium. Aboard were thousands of vehicles from Geely's esteemed brand portfolio, including Geely, Zeekr, Smart, Lotus, and Farizon, ready to meet eager customers across the continent.

This strategic maneuver by Geely underscores a crucial vision: achieving self-reliance in logistics. In an industry increasingly susceptible to external disruptions and burgeoning global demand, establishing proprietary logistics channels is becoming a dominant approach. By taking direct control of its shipping, Geely is not merely transporting cars; it's fortifying its operational resilience, ensuring consistent delivery schedules, and ultimately enhancing customer satisfaction. This proactive stance positions Geely at the forefront of automotive manufacturers who understand that the journey from factory to customer is as critical as the vehicle itself.


Building on Success: The Jisu Fortune Legacy

The launch of the Jisu Glory isn't an isolated event; it's a continuation of a well-orchestrated strategy that began with its predecessor. The Jisu Glory follows the triumphant debut of Geely's first Ro-Ro vessel, the Jisu Fortune, which commenced its maiden voyage in May 2025. That groundbreaking journey saw the Jisu Fortune depart from Taicang Port, China, laden with 5,000 units of vehicles destined for European shores.

Together, these two vessels represent a comprehensive strategy by Geely to elevate its export efficiency and solidify the international presence of its diverse brands. By managing its own logistics fleet through its subsidiary, JISU Logistics, Geely gains unparalleled control over its supply chain. This vertical integration allows the company to ensure that its high-quality products reach global consumers with greater efficiency, predictability, and meticulous planning. This direct oversight translates into tangible benefits for both Geely and its customers, offering a streamlined and reliable delivery process that bypasses potential bottlenecks associated with third-party logistics providers. It's a clear signal that Geely's second Ro-Ro vessel, JISU Glory, embarks on its maiden voyage to Europe, carrying Geely, Zeekr, Smart, and Lotus vehicles. Learn about this strategic expansion. It's not just a one-off; it's a part of a larger, evolving masterpiece of global logistics.


Innovation and Expanded Capacity for Modern Demands

Both the Jisu Glory and the Jisu Fortune are engineered to meet, and exceed, the rigorous demands of modern logistics. The Jisu Glory boasts an impressive cargo capacity of 7,000 vehicle units, matching the design capacity of its sister ship, the Jisu Fortune. This substantial capacity ensures that Geely can scale its exports effectively to keep pace with soaring international demand.

A key feature of both vessels is their flexible design, incorporating 12 adaptable deck levels. This innovative design allows for the transportation of a wide array of vehicle types, from traditional internal combustion engine (ICE) vehicles to the rapidly expanding New Energy Vehicles (NEVs), which include battery-electric, hydrogen, and natural gas-powered models. This versatility is crucial in an automotive landscape that is swiftly transitioning towards electrification and diverse propulsion systems.

Furthermore, the Jisu Glory stands as a testament to Geely's unwavering commitment to sustainability. The vessel is equipped with LNG (Liquefied Natural Gas) storage tanks, allowing LNG to serve as its primary fuel source. This eco-friendly technology significantly reduces carbon emissions and air pollution, aligning perfectly with stringent international maritime environmental standards. By embracing cleaner fuel alternatives, Geely is not only optimizing its logistics but also positioning itself as a leader in creating a cleaner, smarter, and more responsible transportation industry. This proactive approach to environmental stewardship differentiates Geely in the global market and appeals to environmentally conscious consumers and policymakers alike.


Powering Geely's Rapid Global Expansion

The debut of the Jisu Glory arrives at an incredibly opportune moment, coinciding with an period of extraordinary growth for Geely's international business operations. The data speaks for itself: in the first half of 2025, Geely recorded an astounding export volume of 184,000 vehicle units. Even more remarkable is the exponential growth in electric vehicle (EV) shipments, which surged by 307% year-on-year. This phenomenal expansion highlights the critical need for a robust and reliable logistics infrastructure to support such rapid market penetration.

Today, Geely's business footprint spans five continents, reaching vital markets in countries such as Australia, Poland, and Brazil. This extensive global presence demands an equally expansive and efficient supply chain. With its growing fleet of Ro-Ro vessels, Geely now possesses a significantly fortified logistics capability. This self-owned fleet provides the essential backbone to support its ambitious global expansion plans, ensuring that high-quality products can reach consumers worldwide in the most efficient and sustainable manner possible.

Consider the impact on personalized vehicle delivery. For a customer in the UK eagerly awaiting their new Zeekr or Lotus, Geely's direct logistics means less uncertainty and potentially faster delivery times. For businesses, this translates to predictable inventory, reduced transit risks, and a stronger competitive edge in diverse international markets. It exemplifies how Geely's second Ro-Ro vessel, JISU Glory, embarks on its maiden voyage to Europe, carrying Geely, Zeekr, Smart, and Lotus vehicles. Learn about this strategic expansion. This isn't just news; it's a strategic blueprint for global dominance.


The Future of Automotive Logistics Is Here

The launch of the Jisu Glory marks a pivotal moment for Geely Holding Group and indeed, for the entire global automotive industry. By strategically investing in and expanding its own Ro-Ro fleet, Geely is not only optimizing its supply chain but also setting new benchmarks for efficiency, reliability, and environmental responsibility. This commitment to logistical independence ensures that Geely's innovative vehicles, from high-performance Lotus cars to cutting-edge Zeekr EVs, reach customers across continents swiftly and sustainably.

This move offers a clear blueprint for other industry players seeking to navigate the complexities of global trade and rising consumer expectations. For you, the enthusiast, the prospective buyer, or the industry observer, this means greater access to Geely's diverse and compelling automotive offerings, delivered with unmatched precision and a reduced environmental footprint.

What does this mean for the vehicles you love, or the ones you're dreaming of owning? It means a more resilient supply chain, faster delivery to your local dealerships, and the assurance that your chosen brand is committed to leading not just in automotive innovation, but in responsible global commerce. Explore Geely's diverse brands and witness firsthand how this strategic expansion translates into benefits for you. Share your thoughts on how self-managed logistics might impact your next vehicle purchase or what other companies could learn from Geely's proactive approach!


Frequently Asked Questions (FAQs)

Q1: What is a Ro-Ro vessel and why is it important for Geely?
A1: A Ro-Ro (Roll On/Roll Off) vessel is a ship designed to carry wheeled cargo, such as cars, trucks, and other vehicles, which can be driven on and off the vessel directly. For Geely, owning and operating its Ro-Ro fleet through JISU Logistics is crucial for achieving logistical independence. This allows them to control delivery schedules, reduce reliance on third-party shipping, lower costs, and ensure efficient, timely, and sustainable transport of vehicles to global markets, directly impacting product availability for consumers.

Q2: How does the Jisu Glory contribute to Geely's sustainability goals?
A2: The Jisu Glory is equipped with LNG (Liquefied Natural Gas) storage tanks, allowing it to run primarily on LNG, a cleaner-burning fuel compared to traditional marine heavy fuel oil. This significantly reduces carbon emissions and air pollutants, aligning with international maritime environmental standards. This commitment to eco-friendly shipping demonstrates Geely's dedication to a greener supply chain and a more sustainable future for global transportation.

Q3: Which Geely brands are transported by the Jisu Glory?
A3: The Jisu Glory transports a wide range of vehicles from Geely's extensive brand portfolio. This includes vehicles from Geely itself, premium electric brand Zeekr, urban mobility brand Smart, luxury sports car manufacturer Lotus, and commercial vehicle brand Farizon. This diversified cargo highlights the vessel's flexible capacity and Geely's broad international market reach.

Q4: How does Geely's self-managed logistics impact vehicle delivery times for consumers?
A4: By managing its own Ro-Ro fleet, Geely gains greater control over shipping schedules and routes. This can lead to more predictable and potentially faster delivery times for vehicles reaching international markets. Reduced transit times and fewer logistical bottlenecks mean consumers can access new models from brands like Zeekr and Lotus more efficiently, enhancing overall customer satisfaction.

Q5: What is the capacity of the Jisu Glory and Jisu Fortune?
A5: Both the Jisu Glory and the Jisu Fortune are designed with a substantial cargo capacity of 7,000 vehicle units each. They are also equipped with 12 flexible deck levels, enabling them to transport a diverse range of vehicles, from conventional internal combustion engine cars to various New Energy Vehicles (NEVs) like battery-electric and hydrogen-powered models. This makes them highly adaptable to the evolving needs of the global automotive market.

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