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GWM Ora Cat Debuts As Brand's First New Model

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Estimated Reading Time: 6 minutes


Key Takeaways

  • The GWM Ora Cat marks Ora's first all-new model since 2022, signaling a major comeback strategy for Great Wall Motor's electric sub-brand.
  • This new electric SUV aims to bridge the gap in Ora's lineup, positioning itself between the compact Ora 03 hatchback and the larger Ora 07 fastback.
  • Retaining Ora's signature "cute" design language, the Cat features a single 201hp electric motor and an LFP battery, targeting urban-friendly performance.
  • After years of struggling sales and strategic missteps, the Ora Cat represents a pivotal moment for the brand to regain market traction in both domestic and international markets.
  • Great Wall Motor plans to introduce three more new models, with the Ora Cat being the inaugural step in revitalizing the Ora brand.


Table of Contents


Can a Single Electric SUV Spark a Brand's Revival?

In the dynamic and often unforgiving world of electric vehicles, brands rise and fall with astonishing speed. For Great Wall Motor's quirky electric sub-brand, Ora, the journey has been particularly turbulent. After a period of quiet contemplation and dwindling sales, a new contender has emerged from the shadows: the GWM Ora Cat. But can one model truly turn the tide for a brand that has faced its share of struggles? This question isn't just rhetorical; it's a critical inquiry into the resilience of innovation and market strategy. Today, we're thrilled to offer you an exclusive opportunity to Get the first look at the GWM Ora Cat, the brand's exciting new model and its first debut since 2022. Discover key features and what makes this EV stand out. Join us as we delve into the details of this pivotal launch, examining its design, performance, and strategic importance in GWM's ambitious plan to reignite the Ora brand and reclaim its footing in a fiercely competitive global market. What challenges does it face, and what makes it a beacon of hope for Ora's future?


Ora's Quiet Struggle and GWM's Bold Comeback Strategy

Established in 2018, Ora initially captured attention with its range of distinctive and affordably priced electric vehicles. Models like the Black Cat and White Cat were designed to make EVs accessible, yet their commercial viability proved challenging, ultimately impacting profitability. Further draining resources, ventures like the Ole Sharing service didn't quite hit the mark. The brand's trajectory didn't improve significantly in 2022 with the introduction of the retro-styled Ballet Cat, reminiscent of a modern Beetle, and the Lightning Cat (also known as Ora 07), which drew inspiration from the Porsche Panamera. While visually unique, both vehicles found homes in niche segments, failing to provide the sales momentum Ora desperately needed.

This series of missteps led to an unsettling silence from the brand. Data from China EV DataTracker paints a clear picture: between January and August 2025, Ora's sales plummeted to a mere 14,781 units in China. This sharp decline compelled Great Wall Motor to undertake a comprehensive strategic overhaul. This summer, GWM announced an ambitious plan to revitalize the Ora brand, committing to the launch of four new models. The Ora Cat is not just a new vehicle; it is the critical first step in this highly anticipated comeback, a strategic move designed to reposition Ora for future success.


The GWM Ora Cat: Design That Charms, Performance That Delivers

The unveiling of the Ora Cat by the Chinese Ministry of Industry and Information Technology (MIIT) confirms its domestic name, though alternative submissions like Ora 5 and Ora i5 hint at potential international naming conventions. Historically, Ora has reserved its "Cat" nomenclature for the Chinese market, while global models adopt more conventional numerical designations. Strategically, the Ora Cat fills a crucial void in Ora's current lineup, slotting neatly between the compact Ora 03 hatchback (often known as the Good Cat) and the more expansive Ora 07 fastback. This precise positioning targets a growing segment of urban dwellers and young families seeking a practical yet stylish electric SUV.

Visually, the Ora Cat successfully carries forward the brand's beloved "cute" design philosophy, evolving the aesthetics established by the Good Cat. Its front fascia is defined by familiar round headlights, a smooth, closed-off surface, and a neatly integrated trapezoid air intake. Short overhangs contribute to its agile, city-friendly stance, while a distinctive single LED taillight strip punctuates its rear. Practicality isn't overlooked, with features such as roof rails, a conveniently placed charging port on the front fender, and stylish 18-inch wheels. For tech-savvy consumers, optional LiDAR sensors promise advanced driver-assist features, underscoring Ora's commitment to modern safety and convenience.


Under the Hood: Powering Ora's New Ambition

Beneath its charming exterior, the Ora Cat is engineered for efficient urban mobility. It is powered by a single electric motor, supplied by Hycet, another Great Wall subsidiary, delivering a respectable 201 horsepower. This output positions it well for responsive acceleration and comfortable cruising within city limits. The vehicle draws its energy from a robust LFP (Lithium Iron Phosphate) battery pack, provided by SVOLT – a common and increasingly popular choice in the EV market for its safety and longevity. While specific capacity figures for the battery remain undisclosed, the focus on LFP technology suggests a balance of performance and cost-effectiveness. With a top speed rated at 170 km/h, the Ora Cat reaffirms its identity as a versatile, city-focused SUV designed for daily commutes and weekend adventures, rather than high-speed motorway dominance. This thoughtful powertrain choice aligns perfectly with its target demographic: urban drivers seeking reliability and efficiency.


Strategic Positioning and Market Impact: What the Ora Cat Means

The launch of the Ora Cat is more than just another vehicle release; it's a powerful statement from Great Wall Motor that the Ora brand is seriously back in the game. For years, Ora grappled with fragmented market presence and declining sales, leading many to question its long-term viability. The Ora Cat, however, introduces a fresh perspective. Its strategic positioning between the Ora 03 (Good Cat) and Ora 07 (Lightning Cat/07) perfectly addresses a critical gap in the lineup, targeting the burgeoning compact SUV segment – a category that consistently demonstrates high consumer demand globally. This segment is characterized by buyers who prioritize a blend of utility, style, and electric efficiency for everyday use.

The Ora Cat's design, combining "cute" aesthetics with practical features like roof rails and optional advanced driver-assist systems, is precisely tailored to appeal to a broad demographic, from young professionals to small families. For international markets, where the "Cat" branding might be less familiar, the potential adoption of names like Ora 5 or Ora i5 could smooth its global integration, aligning with existing models like the Ora 03. This adaptability is key to overcoming past challenges in global market acceptance. By offering a vehicle that is both appealing and functionally relevant, Great Wall Motor is laying the groundwork for Ora to not only regain lost ground but also carve out a stronger, more sustainable niche in the intensely competitive electric vehicle landscape, both in China and abroad.


Ora's Future: A New Era Driven by the Cat?

The journey for Ora has been a testament to the volatility of the EV market. From its initial promise of quirky, affordable EVs to the subsequent struggles with profitability and niche market appeal, the brand has navigated choppy waters. However, the Ora Cat represents a clear pivot. It signifies a strategic re-evaluation by Great Wall Motor, moving away from experimental or overly niche models towards a more commercially viable and broadly appealing product. The commitment to launching four new models, with the Ora Cat leading the charge, illustrates a renewed confidence and a substantial investment in the brand's future.

For consumers, the Ora Cat offers a compelling package: a distinctive design, respectable urban performance, and the potential for advanced features. For existing Ora owners, or those who appreciate the brand's unique charm, the Ora Cat provides an exciting upgrade or a new entry point into the lineup. Those considering compact electric SUVs like the BYD Yuan Plus (Atto 3) or MG ZS EV might find the Ora Cat's blend of style and practicality a refreshing alternative. We invite you to explore more about Ora's other models, such as the Ora Good Cat, to understand the brand's design evolution and commitment to electric mobility.


Conclusion: The Return of a Quirky EV Contender

The GWM Ora Cat is more than just a new electric SUV; it's a beacon of hope and a strategic cornerstone for Ora's revival. After years of patchy launches and declining sales, this model could be the catalyst that helps the brand find its footing again, both in its domestic market and across international borders. Its familiar yet refined design, coupled with practical electric performance, positions it as a strong contender in the compact EV SUV segment. As the first of four new models, the Ora Cat carries the heavy responsibility of setting the tone for Ora's new chapter. We are optimistic that this charming and capable EV will not only attract new buyers but also remind the market of Ora's potential for innovation and appeal. This is truly an exciting time to Get the first look at the GWM Ora Cat, the brand's exciting new model and its first debut since 2022. Discover key features and what makes this EV stand out. and witness the evolution of electric mobility.


What's Your Take on Ora's Comeback?

Are you as excited as we are about the GWM Ora Cat? Do you think this SUV has what it takes to turn Ora's fortunes around? We want to hear from you! Share your thoughts in the comments below. What features are you most looking forward to, or what would you like to see from Ora's next three models? Let's discuss how this new EV could shape the future of urban electric mobility. Don't forget to share this article with fellow EV enthusiasts and stay tuned for more updates!


Frequently Asked Questions (FAQs)

What is the GWM Ora Cat?

The GWM Ora Cat is the latest all-new electric SUV from Great Wall Motor's electric sub-brand, Ora. It represents the brand's first new model since 2022 and is a key part of GWM's strategy to revive Ora's market presence.

How does the Ora Cat fit into Ora's existing lineup?

The Ora Cat is strategically positioned to bridge the gap between the smaller Ora 03 hatchback (Good Cat) and the larger Ora 07 fastback (Lightning Cat), offering a compact SUV option for consumers.

What are the key design features of the Ora Cat?

It carries forward Ora's characteristic "cute" styling, featuring round headlights, a closed-off front fascia, short overhangs, a single LED taillight strip, roof rails, and an integrated front fender charging port. It will also offer optional LiDAR sensors for advanced driver-assist features.

What kind of powertrain does the Ora Cat have?

The Ora Cat is powered by a single electric motor from Hycet, delivering 201 horsepower. It uses an LFP battery pack from SVOLT, though specific capacity figures are yet to be revealed. Its top speed is rated at 170 km/h, making it ideal for city driving.

When will the Ora Cat be available, and what about its name in international markets?

Details on international availability are pending, but the MIIT listing confirms its debut in China. While it will likely be called Ora Cat domestically, international markets are expected to adopt a more conventional naming scheme, possibly Ora 5 or Ora i5, to align with Ora's global lineup.

Why is the Ora Cat so important for the Ora brand?

After a period of declining sales and strategic missteps, the Ora Cat is the first of four new models Great Wall Motor plans to launch to revitalize the Ora brand. It's seen as a pivotal model that could help Ora regain market traction and profitability both in China and globally.


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