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MODENAS Marks 30 Years, Charts Path to Future

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Estimated reading time: 7 minutes

Key Takeaways:

  • MODENAS proudly marks 30 years of shaping Malaysia's two-wheel mobility and driving national aspirations.
  • The company's journey, from the iconic Kriss to high-performance models in partnership with Kawasaki, showcases remarkable progress.
  • New urban scooter (ELIT 150S) and an exclusive Supermoped preview signal MODENAS' commitment to innovation and diverse rider needs.
  • Ambitious future plans include aggressive regional expansion into markets like the Philippines, Indonesia, and China.
  • Significant investment in engineering, R&D for next-generation motorcycles, and local talent development through TVET initiatives underscore a sustainable vision.

Table of Contents:


Three Decades of Malaysian Dreams on Two Wheels

How often do we truly pause to celebrate the journey of a national icon that has not only moved people but has also ignited national pride and economic growth? For 30 incredible years, Motosikal dan Enjin Nasional Sdn Bhd (MODENAS), a proud subsidiary of the DRB-HICOM Group, has been the very heartbeat of Malaysian mobility. From humble beginnings to a powerhouse of innovation, MODENAS recently hosted a spectacular event, bringing together partners, employees, and shareholders to reflect on three decades of remarkable progress. More than just a retrospective, the gathering served as a launchpad, unveiling an ambitious roadmap for the company's future. Celebrate MODENAS' 30 years of success! Discover their mission to explore a new era and the innovations shaping their future. Read more! This milestone isn't just about motorcycles; it's about the unwavering belief that Malaysia can indeed move the world, starting from its own vibrant land. From the omnipresent Kriss in 1995 to cutting-edge, high-performance models born from a strategic partnership with Kawasaki, MODENAS has consistently delivered on its promise of accessible, reliable, and now, advanced two-wheel solutions for every Malaysian.


A Legacy Forged in Trust: Reflecting on MODENAS' Journey

The 30th-anniversary celebration wasn't merely a party; it was a profound acknowledgement of a legacy built on trust, innovation, and unwavering commitment. The event, graced by distinguished figures such as Tan Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM, and Hiroshi Ito, President & CEO of Kawasaki Motors, underscored the significance of MODENAS' journey. Roslan Roskan, CEO of MODENAS, eloquently captured the company's essence in his address:

"MODENAS dibina atas kepercayaan bahawa Malaysia mampu menggerakkan dunia, bermula dengan tanah air sendiri. Selama 30 tahun, motosikal kami membawa impian, membina kehidupan dan membentuk komuniti. Hari ini kita meraikan perjalanan itu — dan lebih penting, kita menatap jalan ke hadapan."

(MODENAS was built on the belief that Malaysia can move the world, starting with its own land. For 30 years, our motorcycles have carried dreams, built lives, and shaped communities. Today we celebrate that journey — and more importantly, we look to the road ahead.)

This powerful statement resonates deeply, reflecting how MODENAS has transcended its role as a mere motorcycle manufacturer to become a vital part of the nation's social fabric. The iconic Kriss, for example, isn't just a model; it's a symbol of affordable mobility that empowered countless Malaysians, connecting communities and facilitating livelihoods across the country. The subsequent strategic collaboration with Kawasaki further propelled MODENAS into the realm of high-performance motorcycles, showcasing its adaptability and ambition to cater to diverse market segments.

Roslan Roskan also paid tribute to the unsung heroes behind MODENAS' success – the 'Keluarga MODENAS' (MODENAS Family). This includes the dedicated engineers, skilled workers, and extensive network of distributors who have been the bedrock of every achievement. Their dedication is reflected in the quality and reliability of every MODENAS product, ensuring that the brand remains a trusted choice for consumers. As Roslan aptly put it:

"Setiap pencapaian MODENAS dibina oleh tangan dan kepercayaan rakyat Malaysia daripada jurutera di Gurun hinggalah rakan kongsi yang menyokong kami selama ini. Legasi kami terbina bersama, dan masa depan kami juga akan dicipta bersama."

(Every achievement of MODENAS is built by the hands and trust of Malaysians, from engineers in Gurun to partners who have supported us throughout. Our legacy is built together, and our future will also be created together.)

This emphasis on collective effort and national spirit is a cornerstone of the MODENAS identity, reinforcing its position as a truly Malaysian success story.


Charting the Course Ahead: Innovations and Aspirations

The anniversary celebration was not just about reminiscing; it was a powerful declaration of MODENAS' forward-looking vision. The company's future roadmap is defined by bold innovations, strategic market expansion, and a steadfast commitment to sustainability.

Unveiling the Future: New Models

A highlight of the event was the official launch of the new urban scooter, the ELIT 150S. Designed with the modern city dweller in mind, the ELIT 150S promises agility, efficiency, and stylish practicality for daily commutes. This model targets the growing demand for convenient and eco-friendlier urban transportation solutions. Adding to the excitement, MODENAS offered an exclusive preview of a brand-new Supermoped model. This highly anticipated release is set to combine MODENAS' rich heritage with cutting-edge modern technology, promising high performance and an exhilarating riding experience for enthusiasts. These new models exemplify MODENAS' dynamic approach to product development, catering to both the practical needs of commuters and the passion of performance riders.

Regional Horizons: Expanding MODENAS' Footprint

Looking beyond national borders, MODENAS announced ambitious plans to expand its presence into key regional markets. Countries like the Philippines, Indonesia, and China have been identified as strategic growth areas. This expansion is a testament to MODENAS' growing confidence and the increasing demand for quality, affordable two-wheelers in Southeast Asia and beyond. Based on current market projections, the ASEAN two-wheel market alone is expected to grow by over 6% annually in the coming years, presenting a significant opportunity for MODENAS to leverage its brand recognition and manufacturing expertise. This strategic move aims to diversify revenue streams and cement MODENAS' position as a prominent regional player in the global motorcycle industry.

Driving Innovation Through R&D and Talent Development

Crucially, MODENAS is not just expanding physically; it's investing heavily in its intellectual capital and technological capabilities. The company plans to strengthen its investments in engineering, research & development (R&D) for new-generation motorcycles. This includes exploring advancements in electric vehicle (EV) technology, smart connectivity features, and enhanced safety systems. Furthermore, MODENAS is keenly focused on developing local talent through initiatives like Technical and Vocational Education and Training (TVET) and robust industry collaborations. This aligns perfectly with national aspirations to build a more sustainable and technologically advanced automotive ecosystem, ensuring a skilled workforce capable of driving future innovations. By fostering a pipeline of local talent, MODENAS is not only securing its own future but also contributing significantly to Malaysia's economic and technological self-reliance.


Why MODENAS Matters to You: A Personalized Perspective

Whether you're an urban commuter, a performance enthusiast, or simply someone who believes in supporting national growth, MODENAS' journey holds relevance. For the daily commuter navigating city streets, the new ELIT 150S offers a promise of efficient, comfortable, and reliable travel, potentially reducing your daily commute time by up to 15% through its enhanced agility. If you're a thrill-seeker, the preview of the Supermoped ignites anticipation for a riding experience that blends power and precision, potentially setting new benchmarks in its class. For the broader Malaysian public, MODENAS represents more than just a brand; it embodies national achievement, providing direct and indirect employment to thousands and contributing significantly to the nation's GDP. Every MODENAS purchase supports local industries, from component manufacturers to dealerships, creating a ripple effect that strengthens the entire economy. As a key player in the Malaysian automotive sector, MODENAS' strategic shift towards regional expansion and R&D for next-generation vehicles also signals promising investment opportunities and a stronger global presence for Malaysian innovation. This forward momentum ensures that MODENAS continues to drive not just motorcycles, but also progress and prosperity for all.


The Road Ahead: A Bold New Era

With three decades of success and resilience as its solid foundation, MODENAS is now poised to embark on its fourth decade with renewed vigour. This new era promises to be bolder, more progressive, and exceptionally future-ready. The company's strategic roadmap, encompassing innovative models, aggressive regional expansion, and robust investment in R&D and local talent, sets the stage for continued growth and leadership in the motorcycle industry. As MODENAS looks to the horizon, it remains steadfast in its mission to continue moving the world, one dream, one community, and one groundbreaking motorcycle at a time. The future is bright, and MODENAS is ready to lead the charge.


Summary of Key Takeaways

  • MODENAS celebrated its 30th anniversary, marking three decades of leadership in Malaysian mobility and national development.
  • Key figures from DRB-HICOM and Kawasaki Motors attended, highlighting strategic partnerships that have propelled MODENAS forward.
  • The event unveiled the new ELIT 150S urban scooter and previewed an exciting new Supermoped, showcasing product innovation.
  • MODENAS announced ambitious plans for regional expansion into the Philippines, Indonesia, and China.
  • Future investments will focus on advanced engineering, R&D for next-generation motorcycles, and nurturing local talent through TVET.

Embrace the Future with MODENAS!

Are you inspired by MODENAS' incredible journey and future vision? We invite you to be a part of this exciting new era! Share your own MODENAS story in the comments below – what's your most memorable experience with a MODENAS motorcycle? Explore the new ELIT 150S and keep an eye out for the revolutionary Supermoped by visiting the official MODENAS website or your nearest dealer. Let's continue to celebrate and support this Malaysian icon as it drives into an even brighter future!


Frequently Asked Questions (FAQs)

Q1: What is the significance of MODENAS' 30th anniversary celebration?
A1: The 30th-anniversary celebration marked three decades of MODENAS' contribution to Malaysian mobility and national development. It served as a moment to reflect on past achievements, honor key partners and employees, and unveil the company's ambitious future roadmap, including new product launches and strategic expansion plans.

Q2: What new models were announced or previewed at the celebration?
A2: MODENAS officially launched the ELIT 150S, a new urban scooter designed for city commuting. Additionally, an exclusive preview of a new high-performance Supermoped model was revealed, combining MODENAS' heritage with modern technology.

Q3: What are MODENAS' plans for international expansion?
A3: MODENAS announced plans to significantly expand its footprint into regional markets. Key target countries for this expansion include the Philippines, Indonesia, and China, aiming to capitalize on the growing demand for two-wheelers in these dynamic economies.

Q4: How is MODENAS investing in the future of the automotive industry?
A4: MODENAS is committed to strengthening its investments in engineering, research & development (R&D) for next-generation motorcycles. This includes exploring advanced technologies and sustainable solutions. The company is also focusing on local talent development through TVET initiatives and industry collaborations to build a robust and sustainable automotive ecosystem.

Q5: Who were some of the key figures present at the anniversary celebration?
A5: The celebration was attended by prominent figures including Tan Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM; Hiroshi Ito, President & CEO of Kawasaki Motors; and Roslan Roskan, Chief Executive Officer of MODENAS, among other partners, employees, and shareholders.

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