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Proton eMas 7 Delivers 5,811 Units in 2025, Exports Growing

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Estimated reading time: 4 minutes

Key Takeaways

  • The Proton eMas 7 is Malaysia's best-selling EV in 2025, with 5,455 local units delivered in the first eight months.
  • It commands a significant 24% market share, leading monthly EV sales charts for eight consecutive months.
  • Proton has started exporting the eMas 7 to four international markets, with 356 units shipped so far.
  • New variants featuring over-the-air updates, new colors, and interior options reflect Pro-Net's customer-centric approach.
  • Local assembly (CKD) has commenced at Proton's new EV facility in Tanjong Malim, signaling a new era for Malaysian EV manufacturing.

Table of Contents


Proton eMas 7 Delivers 5,811 Units in 2025, Exports Growing

Could a locally-focused electric vehicle truly dominate an emerging market while simultaneously charting a course for global expansion? The answer, for Malaysia, is a resounding yes, thanks to the remarkable performance of the Proton eMas 7. In a competitive landscape buzzing with innovation, the Proton eMas 7 has not only captured the hearts of Malaysian drivers but is also making significant strides internationally. This isn't just a story about a car; it's about a vision, a commitment to local needs, and a strategic pivot towards sustainable mobility that's yielding impressive results.

Join us as we dive deep into the numbers and explore the factors behind this success. We'll uncover how Pro-Net, a subsidiary of Proton, has positioned the eMas 7 as a market leader, examine its growing export footprint, and look at the exciting future with local assembly. Get ready to Explore Proton eMas 7's impressive 2025 performance: 5,811 units delivered in 8 months, with 356 reaching four export markets. Get the full report here.


Proton eMas 7: A Dominant Force in Malaysia's EV Landscape

The numbers don't lie. According to vehicle registration data from the Road Transport Department (JPJ), the Proton eMas 7 has officially been declared Malaysia's best-selling electric vehicle (EV) in August 2025. This isn't a one-off achievement; it's the culmination of consistent market leadership. The electric SUV has proudly led the monthly EV sales charts for eight straight months since the start of 2025. With a staggering 5,455 units sold locally in the first eight months of the year, the eMas 7 commands an impressive 24% market share. This means nearly one in every four EVs sold in Malaysia is an eMas 7, a testament to its compelling value proposition and the trust it has garnered from Malaysian consumers.

This market dominance is particularly noteworthy in a rapidly evolving segment. The eMas 7's ability to outperform numerous international contenders speaks volumes about its design, features, and the strategic positioning by Pro-Net. For potential EV buyers, this signifies a reliable and popular choice, backed by strong local support and a growing ecosystem.


Beyond Borders: The eMas 7's Global Ambitions

While its local success is undeniable, the Proton eMas 7 isn't just a domestic champion. Pro-Net has successfully initiated the export of this groundbreaking electric SUV, sending 356 units to four international markets so far this year. This expansion marks a significant milestone for Proton, showcasing its ambition to become a regional, and eventually a global, player in the electric vehicle space. Each export unit represents a step towards enhancing Malaysia's reputation as a hub for advanced automotive technology and sustainable mobility solutions.

The strategic selection of initial export markets indicates a careful approach to understanding diverse consumer needs and regulatory environments. This global foray doesn't just boost sales; it opens doors for technological exchange, brand recognition, and lays the groundwork for future EV models to follow suit. The eMas 7 is clearly driving Proton's global resurgence in the new energy vehicle sector.


Driving Innovation: Customer-Centric Upgrades and Future Vision

The success of the Proton eMas 7 is deeply rooted in Pro-Net's commitment to its customers. Zhang Qiang, CEO of Pro-Net, articulated this sentiment perfectly: "We are sincerely grateful to all Proton eMas 7 owners for their trust and support. The Proton eMas 7 was built as a car for Malaysians, and we are always listening to customer feedback to make it better." This philosophy isn't mere rhetoric; it's translated into tangible improvements and innovations.

A prime example is the recent launch of new Proton eMas 7 variants in early July. These upgrades weren't just superficial; they introduced advanced features like over-the-air (OTA) updates, ensuring that the vehicle's software remains current and improves over time. Alongside technological enhancements, new exterior colours and interior choices were added, providing greater personalization options for discerning buyers. This continuous improvement cycle, driven by direct customer feedback, is a powerful differentiator and a key reason behind the eMas 7's sustained popularity. It positions the eMas 7 not just as a product, but as an evolving mobility solution.


The Dawn of Local Production: Tanjong Malim's EV Hub

Perhaps one of the most exciting developments for the Proton eMas 7, and indeed for Malaysia's automotive industry, is the commencement of locally-assembled (CKD) units. Initially introduced as a fully-imported (CBU) EV from China to meet early demand and establish market presence, the transition to CKD marks a pivotal shift. This move will enhance accessibility, potentially streamline pricing, and bolster the local economy through job creation and technology transfer.

Proton's state-of-the-art EV plant, situated within the cutting-edge Automotive High Technology Valley (AHTV) in Tanjong Malim, is at the heart of this transformation. This facility boasts an initial annual production capacity of 20,000 vehicles, with an impressive ability to scale up to 45,000 units as demand for electric mobility continues to grow. The eMas 7 is the trailblazing EV to be assembled there, setting the precedent for future models. Looking ahead, the much-anticipated eMas 5 is set to join the production line, further solidifying AHTV's role as a cornerstone of Malaysia's EV manufacturing ambitions. This strategic investment underscores Proton's long-term commitment to leading the electric revolution in the region.


What This Means for You: A New Era of EV Ownership

For you, the discerning consumer, the Proton eMas 7's journey represents more than just sales figures; it signifies a maturing EV ecosystem in Malaysia. The transition to CKD production means potentially more competitive pricing, faster delivery times, and easier access to spare parts and after-sales service. A locally manufactured vehicle often translates to a more tailored experience, designed with Malaysian driving conditions and preferences in mind.

Moreover, the continuous integration of over-the-air updates ensures your vehicle remains at the forefront of technology, evolving with software improvements and new features without needing a trip to the service center. As the eMas 7 solidifies its position, it encourages greater investment in charging infrastructure and related services, making EV ownership increasingly seamless and attractive across the nation. This is an invitation to be part of a greener, more advanced future on Malaysian roads.


The Road Ahead: Proton eMas 7 Continues to Define Malaysia's EV Future

In just eight months, the Proton eMas 7 has not only become Malaysia's undisputed EV sales leader but has also laid a robust foundation for Proton's future in electric mobility. With 5,455 local deliveries and 356 units exported, totaling 5,811 units delivered in the first 8 months of 2025, its impact is undeniable. Pro-Net's dedication to customer feedback, evidenced by innovative over-the-air updates and new variants, ensures the eMas 7 remains relevant and appealing. The launch of local assembly at the AHTV facility signals a bold step towards sustainable growth, both for Proton and for Malaysia's industrial landscape.

The Proton eMas 7 is more than just a car; it's a statement of intent, a beacon of progress, and a clear indicator that Malaysia is ready to embrace the electric future. We've seen its impressive 2025 performance, its local dominance, and its growing international presence. Are you ready to drive the future? We invite you to experience the eMas 7 for yourself and witness the innovation firsthand. Share your thoughts on Malaysia's EV journey in the comments below, or better yet, visit a Proton showroom and see why nearly one in every four EVs sold locally is an eMas 7!


Frequently Asked Questions (FAQs)

What makes the Proton eMas 7 so popular in Malaysia?

The Proton eMas 7's popularity stems from a blend of competitive pricing, appealing design, practical features tailored for Malaysian roads, and Pro-Net's strong commitment to customer satisfaction through continuous improvements and localized support. Its consistent market leadership over eight months in 2025 highlights its strong appeal.

What are the benefits of the new CKD (locally-assembled) production for the eMas 7?

The transition to CKD production at the Tanjong Malim plant offers several benefits, including potentially more accessible pricing due to reduced import duties, faster vehicle delivery, enhanced local after-sales support, and a positive impact on the Malaysian economy through job creation and technology transfer.

How does the eMas 7's market share compare to other EV models?

With a 24% market share, the Proton eMas 7 holds a significant lead, meaning nearly one in every four EVs sold in Malaysia in 2025 is an eMas 7. This makes it the best-selling EV in the country, surpassing numerous other models currently available in the market.

What's next for Proton's EV lineup after the eMas 7?

Following the successful launch and assembly of the eMas 7, Proton plans to introduce the eMas 5, which is also slated for local assembly at the AHTV facility in Tanjong Malim. This expansion demonstrates Proton's commitment to building a comprehensive electric vehicle portfolio.

How can I experience the Proton eMas 7 firsthand?

To experience the Proton eMas 7, you can visit your nearest authorized Proton dealership. They can provide detailed information, arrange a test drive, and answer any specific questions you may have about its features, variants, and ownership experience. Don't miss the opportunity to see Malaysia's top-selling EV in action!

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