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Alfa Romeo Returns to Malaysia Giulia Stelvio Veloce

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Estimated reading time: 7 minutes


Key Takeaways:

  • After a decade, Alfa Romeo has officially returned to Malaysia under new distributor DLSB Partners Sdn Bhd, an independent dealer within Atlantis Motor Group.
  • The comeback features two acclaimed models: the high-performance Giulia Veloce sedan and the sporty Stelvio Veloce SUV, both embodying Alfa Romeo's commitment to emotional driving.
  • Alfa Romeo Malaysia is focused on rekindling the local passion for authentic driving experiences, emphasizing the brand's unique blend of art, culture, and driving soul.
  • New ownership benefits include the premium 3S centre "Casa Alfa Romeo @ TREC Kuala Lumpur," exclusive lifestyle events, track experiences, and dedicated support for classic Alfa owners.
  • Both the Giulia Veloce and Stelvio Veloce offer exhilarating performance with a 2.0L turbo engine, 280hp, 50:50 weight balance, and advanced chassis technologies, promising a truly engaging drive.

Table of Contents:


The Grand Comeback: Why Alfa Romeo Matters Now

Could the return of a legendary Italian marque truly reignite the passion for driving in Malaysia? For over a decade, the roads here have missed a certain spirited elegance, a unique emotional connection that only one brand could deliver. But now, that silence is broken. Alfa Romeo is back in Malaysia! Discover the exciting new Giulia Veloce and Stelvio Veloce models making their debut. Get ready for premium Italian performance. This isn't just another car launch; it's a "spiritual awakening" for the dedicated Alfisti community and a promise to redefine what "driving beautifully" means to Malaysians.


Under the new stewardship of DLSB Partners Sdn Bhd, an independent dealer within the Atlantis Motor Group, Alfa Romeo aims to do more than just sell cars. Their mission is grander: to re-ignite Malaysia's love for true driving pleasure, infusing every journey with the brand's iconic blend of art, culture, and pure driving soul. As Dato' Douglas Cheng, Executive Director of DLSB Partners, passionately states, "Alfa is not just a car. It gives a feeling, emotion, personality." Stellantis ASEAN echoes this sentiment, affirming that this comeback is a strategic move, but more importantly, a resurgence of spirit.


The reintroduction features two globally acclaimed models that have been instrumental in revitalizing Alfa Romeo's reputation in recent years: the Giulia Veloce and the Stelvio Veloce. These are not entirely new global models, but rather proven performers that perfectly encapsulate the brand's essence. The Giulia, for example, has been voted "Midsize Import" winner eight times, while the Stelvio has earned accolades as the "Large SUV/Off-road Import" winner by over 94,000 auto readers. Their debut signals a serious commitment to bringing authentic Italian performance and design back to Malaysian enthusiasts.


Giulia Veloce: The Italian Sport Sedan Reborn

The Alfa Romeo Giulia Veloce is more than just a sport sedan; it's a direct descendant of a 50-year lineage that includes legends like the Sprint GT and the iconic 156. This modern Giulia is a testament to Alfa Romeo's enduring racing DNA and artistic design philosophy, designed to deliver an unforgettable driving experience every time you get behind the wheel. When you consider the return of such an icon, it's clear that Alfa Romeo is back in Malaysia! Discover the exciting new Giulia Veloce and Stelvio Veloce models making their debut. Get ready for premium Italian performance.


Design Masterpiece

From the moment you lay eyes on the Giulia Veloce, its Italian heritage is undeniable. The iconic "Trilobo" grille dominates the fascia, flanked by striking Full-LED Adaptive Matrix "3+3" headlights that offer both stunning aesthetics and superior illumination. Riding on aggressive 19-inch wheels with vibrant red Brembo calipers, every curve of its body has been meticulously tested in a wind tunnel. This isn't just about beauty; it's about aerodynamic stability and purposeful design that truly sets it apart.


Unleashing Performance

Beneath its sculpted hood lies a heart built for exhilaration. The 2.0L turbocharged engine delivers a potent 280hp and 400Nm of torque, propelling the Giulia Veloce from 0 to 100km/h in a mere 5.7 seconds. Power is sent to the rear wheels via a smooth 8-speed automatic transmission. Its prowess extends beyond straight-line speed, however. The advanced Alfa Link suspension, perfect 50:50 weight balance, and an incredibly quick 11.8:1 steering ratio ensure unparalleled agility. Factor in the carbon driveshaft and the mechanical Q2 Limited Slip Differential, and you have a car that feels alive, playful, and genuinely engaging. The Giulia Veloce isn't a typical sedan – it's spirited, agile, and "naughty" in the most delightful way.


An Interior of Italian Craftsmanship

Step inside, and you're greeted by an interior that exemplifies Italian craftsmanship. A modern 12.3-inch digital display keeps you informed, while the minimalist dashboard design focuses on driver immersion. Sport seats and elegant aluminium trim pieces create an atmosphere that is both simple and classy, prioritizing tactile pleasure and ergonomic excellence. It's a cabin designed not just for comfort, but to enhance the entire driving experience.


Stelvio Veloce: The SUV That Drives Like a Sports Car

Named after Italy's most iconic mountain pass, the Alfa Romeo Stelvio was the brand's first SUV – and it made a bold statement. Don't mistake it for a typical utility vehicle; the Stelvio Veloce is an SUV engineered to perform with the heart of a sports car. Its return to the Malaysian market underscores a new era where Alfa Romeo is back in Malaysia! Discover the exciting new Giulia Veloce and Stelvio Veloce models making their debut. Get ready for premium Italian performance. It's proof that practicality doesn't have to sacrifice thrill.


Engineered for Agility

Like its sedan sibling, the Stelvio Veloce is powered by a 2.0L turbocharged engine producing 280hp, paired with an 8-speed automatic transmission. What truly sets it apart is the intelligent Q4 All-Wheel Drive system, which seamlessly distributes power to maintain optimal traction and handling in any condition. With a perfect 50:50 weight balance and the advanced Alfa Link suspension, the Stelvio is recognized as one of the most agile SUVs globally. It corners with the precision and confidence of a sport sedan, yet retains the inherent stability and practicality expected of an SUV. This is an SUV that defies expectations, delivering a truly exhilarating drive.


Practicality Meets Performance

Inside the cabin, the Stelvio Veloce offers a luxurious experience with premium leather upholstery and supportive sport seats. The center console features elegant aluminium elements, creating a sophisticated yet functional space. Beyond its performance credentials, the Stelvio provides ample practical space, making it an ideal companion for family adventures or long-distance trips without compromising on driving dynamics. It perfectly blends everyday usability with Alfa Romeo's signature passion.


Beyond the Cars: An Exclusive Ownership Experience

Alfa Romeo's return to Malaysia extends far beyond just two exceptional models. DLSB Partners Sdn Bhd is committed to building a comprehensive ecosystem around the brand, fostering a vibrant community and offering exclusive ownership privileges. This holistic approach ensures that enthusiasts in Malaysia don't just buy a car, but embrace a lifestyle. It's clear that Alfa Romeo is back in Malaysia! Discover the exciting new Giulia Veloce and Stelvio Veloce models making their debut. Get ready for premium Italian performance. – and they're here to stay.


Casa Alfa Romeo: The Heart of the Alfisti Community

At the core of this new era is the brand-new 3S premium centre: Casa Alfa Romeo @ TREC Kuala Lumpur. More than just a sales, service, and spare parts facility, Casa Alfa Romeo is envisioned as a community hub for all Alfisti – a place where passion is shared, stories are exchanged, and the Alfa Romeo spirit thrives. This dedicated space underscores the brand's commitment to its Malaysian owners and fans.


Unparalleled Ownership Programs

Alfa Romeo Malaysia is rolling out an array of exclusive ownership programs designed to enhance every aspect of the Alfa Romeo experience:

  • La Bella Vita: A series of bespoke lifestyle events, grand tours, and exclusive destination experiences, including opportunities to visit historical Alfa Romeo locations like the Museo Alfa Romeo in Italy.
  • Speed Dating (Track Experience): For owners eager to truly push the limits of their Alfa Romeo, these track days provide a safe and exhilarating environment to explore the car's full capabilities.
  • Alfa Concierge: A personalized assistance service for new Alfa Romeo owners, ensuring a seamless and premium experience from day one.
  • Famiglia Alfa Romeo: A dedicated support program for long-time owners and classic Alfa Romeo vehicles, offering certified technicians, original spare parts, and roadside assistance to keep these timeless machines running beautifully.

Supporting Malaysian Sports

Demonstrating its commitment to the local community, Alfa Romeo Malaysia has also become the main sponsor for the ITF World Tennis Tour M15, scheduled for November 10–23, 2025, at the National Tennis Centre. This sponsorship highlights Alfa Romeo's broader vision of contributing to Malaysian culture and lifestyle, aligning with its dynamic and performance-oriented image.


The Road Ahead: Embracing Italian Driving Emotion

The return of Alfa Romeo to Malaysia is more than just a market entry; it's a cultural revival. With the Giulia Veloce and Stelvio Veloce leading the charge, backed by a dedicated distributor and an array of exclusive ownership programs, the brand is poised to once again capture the hearts of Malaysian drivers. This is an invitation to experience "driving beautifully" – to feel the emotion, the personality, and the undeniable soul that only an Alfa Romeo can offer. Get ready to rediscover the joy of driving, because Alfa Romeo is back in Malaysia! Discover the exciting new Giulia Veloce and Stelvio Veloce models making their debut. Get ready for premium Italian performance. The open road awaits.


Are you ready to rekindle your passion for driving? Visit Casa Alfa Romeo @ TREC Kuala Lumpur to experience these magnificent machines firsthand and join the growing community of Alfisti in Malaysia. Share your thoughts and tell us what you're most excited about for Alfa Romeo's return!


Frequently Asked Questions (FAQs)

Q1: Who is the new distributor for Alfa Romeo in Malaysia?
A1: Alfa Romeo has returned to Malaysia under the management of DLSB Partners Sdn Bhd, an independent dealer operating under the Atlantis Motor Group.


Q2: What models are available upon Alfa Romeo's return to Malaysia?
A2: The initial launch features two high-performance models: the Alfa Romeo Giulia Veloce sport sedan and the Alfa Romeo Stelvio Veloce SUV. Both are designed to deliver exhilarating driving experiences.


Q3: What makes the Giulia Veloce unique among sport sedans?
A3: The Giulia Veloce stands out with its iconic "Trilobo" grille, Full-LED Adaptive Matrix headlights, a potent 2.0L turbo engine (280hp/400Nm), 50:50 weight balance, carbon driveshaft, and an incredibly responsive 11.8:1 steering ratio, making it an exceptionally agile and emotional car to drive.


Q4: Is the Stelvio Veloce a practical family SUV despite its performance focus?
A4: Absolutely. While the Stelvio Veloce offers sports car-like handling thanks to its 2.0L turbo engine, Q4 AWD, and Alfa Link suspension, it also provides a premium leather cabin, comfortable sport seats, and practical interior space, making it well-suited for families and long trips without compromising on driving thrill.


Q5: What special ownership programs does Alfa Romeo Malaysia offer?
A5: Alfa Romeo Malaysia offers exclusive programs including "La Bella Vita" (lifestyle events and tours), "Speed Dating" (track experiences), "Alfa Concierge" (personal assistance), and "Famiglia Alfa Romeo" (support for classic Alfa owners with certified technicians and original parts).

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