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Alfa Romeo Returns to Malaysia Priced From RM400k

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Estimated reading time: 6-7 minutes


Key Takeaways

  • Alfa Romeo makes a grand return to Malaysia! Discover the Giulia Veloce and Stelvio Veloce, estimated to start from RM400k. Get all the details here. after more than a decade, spearheaded by DLSB Partners Sdn Bhd under the Atlantis Motor Group.
  • The relaunch focuses on the theme "Drive Beautifully," aiming to reconnect Malaysians with the emotional and artistic side of driving.
  • Two globally acclaimed models, the Giulia Veloce sports saloon and Stelvio Veloce performance SUV, anchor the revival, both recognized with "BEST CARS" awards.
  • A new flagship 3S centre, Casa Alfa Romeo at TREC Kuala Lumpur, will serve as a hub for enthusiasts, alongside comprehensive ownership experiences and community support programs.
  • Both the Giulia Veloce and Stelvio Veloce are estimated to be priced from RM400,000, with official pricing expected in January 2026.

Table of Contents


The Long-Awaited Return of an Icon

Can a legend truly reclaim its throne after a decade in the shadows, especially in the vibrant, competitive Malaysian automotive landscape? For years, Malaysian driving enthusiasts have held a torch for a marque synonymous with passion, performance, and unparalleled Italian design. Now, that yearning has been answered. Alfa Romeo makes a grand return to Malaysia! Discover the Giulia Veloce and Stelvio Veloce, estimated to start from RM400k. Get all the details here. This isn't just a comeback; it's a meticulously planned revival, marking more than ten years since the brand last had an official presence in the country.


"Drive Beautifully": A Passion-Driven Revival

Leading this exciting re-entry is DLSB Partners Sdn Bhd, operating under the Atlantis Motor Group. Their commitment goes beyond mere distribution; it's a pledge to rebuild Alfa Romeo's footprint with dedicated nationwide support and a refreshed retail network. This decision, as DLSB Partners themselves articulate, was fueled by a genuine passion for the marque and an unwavering desire to restore the cherished ownership experience for local enthusiasts.

The essence of Alfa Romeo's local revival is beautifully encapsulated in its theme: "Drive Beautifully." This isn't just a slogan; it's an invitation. An invitation for Malaysians to reconnect with the soulful, emotional, and artistic side of driving that only an Alfa Romeo can deliver. It's about more than just getting from point A to point B; it's about the journey, the feeling, the art of motion itself.

To solidify this commitment, DLSB Partners is establishing a new flagship 3S centre at the heart of Kuala Lumpur – TREC. Named "Casa Alfa Romeo," this isn't just a showroom; it's envisioned as a vibrant meeting point for customers, fans, and the long-standing Alfa Romeo Owners Club. Stellantis ASEAN, the brand's regional parent, echoes this sentiment, viewing the relaunch as a prime opportunity to reunite a community built on shared heritage and profound admiration for the brand. This strategic move reflects a deep understanding of the Malaysian market's passion for automotive legacy and community.


Introducing the Stars: Giulia Veloce and Stelvio Veloce

Anchoring this grand return are two models that have been instrumental in Alfa Romeo's global resurgence: the Giulia Veloce sports saloon and the Stelvio Veloce performance SUV. These vehicles perfectly embody the brand's standout strengths – characterful design, balanced engineering, and exhilarating driving dynamics. Their international success speaks volumes, with both models consistently earning top spots in prestigious awards. Most recently, they captivated over 94,000 auto motor und sport readers in the "BEST CARS" awards, where the Giulia took the Midsize Import crown for an eighth time, and the Stelvio led the Large SUV/Off-road Import category. This level of consistent recognition underscores the vehicles' exceptional quality and appeal, proving that Alfa Romeo makes a grand return to Malaysia! Discover the Giulia Veloce and Stelvio Veloce, estimated to start from RM400k. Get all the details here., with truly class-leading products.


The Giulia Veloce: A Legacy of Sporting Elegance

The Giulia Veloce carries the torch of over five decades of Alfa Romeo sports saloon heritage, drawing inspiration from legendary icons like the Giulia Sprint GT, Alfetta, and 156. Its bodywork is a masterpiece of clean, sculpted surfaces, culminating in the brand's distinct "Trilobo" nose and piercing full-LED Adaptive Matrix 3+3 headlamps. Dark exterior details, striking 19-inch alloy wheels, and vibrant red Brembo callipers powerfully emphasise its performance personality.

Under the bonnet lies a potent 2.0-litre turbocharged engine, churning out a thrilling 280 hp and 400 Nm of torque, seamlessly paired with an 8-speed automatic gearbox. Power is sent directly to the rear wheels, promising an authentic Alfa Romeo driving experience. The Giulia Veloce sprints from 0 to 60 km/h in a brisk 5.7 seconds and reaches a top speed of 240 km/h. Its engaging and communicative feel, a hallmark of Alfa Romeo, is further enhanced by a perfect 50:50 weight balance, extensive use of lightweight aluminium components, incredibly quick steering, a mechanical Q2 limited-slip differential, and a carbon-fibre driveshaft.

Inside, the Giulia features a meticulously crafted, clean layout. Sports seats hug you in place, a leather-wrapped steering wheel feels perfect in your hands, metallic trims add a touch of sophistication, and a crisp 12.3-inch digital display keeps you informed. Every detail is designed to enhance the driving pleasure, making every journey an event.


The Stelvio Veloce: SUV Agility, Alfa Soul

The Stelvio Veloce takes the same spirited approach and masterfully packages it within Alfa Romeo's first-ever SUV, aptly named after the legendary Stelvio Pass. It shares the Giulia's formidable 280 hp engine and smooth 8-speed automatic transmission but elevates its capabilities with the addition of the brand's intelligent Q4 all-wheel-drive system. This sophisticated system automatically shifts torque based on grip levels and driving style, ensuring optimal traction and performance in diverse conditions.

Alfa Romeo's signature handling precision is profoundly evident in the Stelvio, thanks to its advanced Alfa Link suspension and lightweight chassis construction. These engineering marvels empower the SUV to deliver an agility that feels far more akin to a sporty saloon than a traditional high-riding model. The cabin masterfully blends athletic touches with everyday practicality, offering supportive leather seats, driver-oriented controls, and ample room for family use and long, comfortable journeys. The Stelvio Veloce proves that you don't have to compromise on driving exhilaration for the sake of versatility.


Beyond the Drive: Tailored Ownership Experiences

Understanding that an Alfa Romeo is more than just a car, Alfa Romeo Malaysia is introducing several bespoke ownership experiences tailored specifically for local customers. These initiatives are designed to foster a deeper connection between owners and their vehicles, celebrating the Alfa Romeo lifestyle.

  • La Bella Vita Lifestyle Events: Exclusive gatherings that embrace the beautiful Italian way of life, offering unique experiences for owners.
  • Speed Dating Track Sessions: An exhilarating opportunity for owners to truly explore the full capabilities of their Giulia Veloce or Stelvio Veloce in a safe, controlled environment.
  • Alfa Concierge: A personalized assistance service, ensuring new owners receive unparalleled support and peace of mind from the moment they join the Alfa family.

These initiatives reinforce the message that with Alfa Romeo makes a grand return to Malaysia! Discover the Giulia Veloce and Stelvio Veloce, estimated to start from RM400k. Get all the details here., the brand is committed to delivering a holistic premium experience.


Reuniting the Famiglia Alfa Romeo

Beyond new owners, the distributor is also dedicated to supporting the long-standing enthusiast community that has kept the Alfa Romeo spirit alive in Malaysia. Through "Famiglia Alfa Romeo," a comprehensive programme has been designed for both modern and classic Alfas. This includes certified servicing, ensuring genuine parts are used, and dependable roadside support, guaranteeing that every Alfa, old or new, receives the care it deserves. This thoughtful approach highlights DLSB Partners' dedication to honoring the brand's rich history and its loyal fanbase.


Anticipated Pricing and What's Next

The question on every enthusiast's mind: what will these beauties cost? As of now, Alfa Romeo Malaysia has given us an exciting estimated price of RM400,000 for both the Giulia Veloce and Stelvio Veloce. While official pricing is set to be announced in January of 2026, this estimate provides a clear indication of the brand's competitive positioning in the premium segment. For those eager to experience driving beauty, the opportunity to own a piece of Italian automotive artistry is now within reach, with Alfa Romeo makes a grand return to Malaysia! Discover the Giulia Veloce and Stelvio Veloce, estimated to start from RM400k. Get all the details here.


Frequently Asked Questions (FAQs)

Q1: What models are available upon Alfa Romeo's return to Malaysia?
A1: Upon its grand return, Alfa Romeo is relaunching with two globally acclaimed models: the Giulia Veloce sports saloon and the Stelvio Veloce performance SUV. Both exemplify Alfa Romeo's commitment to design, engineering, and driving dynamics.

Q2: Who is the official distributor for Alfa Romeo in Malaysia?
A2: The official independent distributor leading Alfa Romeo's comeback in Malaysia is DLSB Partners Sdn Bhd, operating under the Atlantis Motor Group.

Q3: What kind of ownership experience can I expect with the new Alfa Romeo models?
A3: Alfa Romeo Malaysia is introducing tailored ownership experiences including exclusive La Bella Vita lifestyle events, Speed Dating track sessions to explore your car's abilities, and Alfa Concierge, a personalized assistance service. There's also the Famiglia Alfa Romeo program for both modern and classic Alfas, offering certified servicing and genuine parts.

Q4: What is the estimated price for the Giulia Veloce and Stelvio Veloce in Malaysia?
A4: Both the Alfa Romeo Giulia Veloce and Stelvio Veloce are estimated to start from RM400,000. Official pricing details are expected to be announced in January 2026.

Q5: Where will the new flagship Alfa Romeo 3S centre be located?
A5: The new flagship 3S centre, named Casa Alfa Romeo, will be located at TREC Kuala Lumpur. It is designed to be a central meeting point for customers, fans, and the Alfa Romeo Owners Club.


The Road Ahead: Drive Beautifully Once More

Alfa Romeo's return to Malaysia is more than just a brand re-entry; it's a celebration of automotive passion, a tribute to iconic design, and a promise of exhilarating driving experiences. With the Giulia Veloce and Stelvio Veloce leading the charge, backed by a dedicated distributor, comprehensive support, and an estimated price of RM400,000, the stage is set for a magnificent new chapter. For enthusiasts who have long awaited this moment, it's time to prepare to "Drive Beautifully" once more.

Are you ready to rekindle your love for Italian performance? Visit Casa Alfa Romeo when it opens, or register your interest with DLSB Partners to be among the first to experience these magnificent vehicles. Share your thoughts in the comments below – what are you most excited about for Alfa Romeo's grand return?

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