Shell Revamps Helix Oil Line for Ferrari's 75th Year

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Estimated reading time: 4 minutes


Key Takeaways

  • Shell and Ferrari celebrate 75 years of an unparalleled technical partnership, driving innovation from track to road.
  • Shell's Helix oil line is revamped with upgraded formulations and modern packaging for superior engine care.
  • The new Shell Helix Ultra ECT C6 0W-20 is Shell's most advanced oil, meeting API SQ 2025 standards, refined with Ferrari.
  • Powered by Shell PurePlus Technology, the range ensures cleaner engines, better fuel economy, and lasting protection.
  • Shell's 19-year leadership as a top lubricant supplier confirms its commitment to quality and efficiency.

Table of Contents


Is Your Engine Oil Ready for the Future?

Modern engines demand advanced lubrication for peak performance and longevity. Is your current engine oil truly keeping pace? Shell addresses this with its latest innovation. As Shell marks 75 years with Ferrari! Explore the revamped Helix oil line, engineered for top performance. Learn about their historic automotive partnership – a testament to track-to-road technology transfer.

This post delves into Shell Malaysia's refreshed Shell Helix portfolio: upgraded formulations and modern packaging. We'll highlight the Shell Helix Ultra ECT C6 0W-20, an advanced lubricant engineered for tomorrow's standards, ensuring cutting-edge protection and an enhanced driving experience.


Shell & Ferrari: 75 Years of Unrivaled Partnership

The 75-year collaboration between Shell and Scuderia Ferrari is a benchmark in automotive partnerships. Shell, Ferrari's technical partner, rigorously tests lubricants under extreme track conditions. This enduring bond continuously pushes Shell's innovations to their limits.

Shell Malaysia celebrated this milestone with a special drive featuring 75 Ferraris. This tribute showcased how decades of motorsport development directly translate into superior Shell products for everyday drivers.


Shell Helix Revamped: Next-Gen Performance & Packaging

The Shell-Ferrari synergy culminates in the revamped Shell Helix oil portfolio. Shell introduces improved formulations across its Helix range (Ultra, Extra, and standard products), alongside cleaner, modern packaging. This refresh simplifies product identification and enhances shelf presence, helping drivers choose confidently.


Shell Helix Ultra ECT C6 0W-20: A New Benchmark

The flagship is the Shell Helix Ultra ECT C6 0W-20, Shell's most advanced engine oil. Developed with Ferrari, it's among the first to comply with the upcoming 2025 API SQ standard. It delivers motorsport refinement for daily Malaysian motoring, ensuring cleaner engines, superior fuel efficiency, and dependable wear protection.


PurePlus Technology: The Heart of Helix Innovation

Central to the new Shell Helix range is Shell PurePlus Technology. This converts natural gas into an ultra-pure base oil, free from crude impurities. Combined with Shell's latest additive package, this formulation ensures engines stay cleaner longer, enhancing responsiveness and maintaining full power for consistent performance.


Enhanced Packaging for Clearer Choices

The entire Helix range now features refreshed, modern packaging. Back labels are redesigned for clarity, clearly listing benefits and specifications. This thoughtful update makes selecting the correct oil remarkably straightforward, empowering drivers with easy, informed choices.


Direct Benefits for Every Driver

The 75-year Shell-Ferrari collaboration delivers tangible advantages for everyday drivers. Shell's consistent leadership as the world's top lubricant supplier for 19 consecutive years underscores its commitment. The enhanced Shell Helix range promises:

  • Cleaner Engines, Longer Life: Reduces sludge/deposits for extended engine health.
  • Optimized Fuel Economy: Minimizes friction for improved mileage.
  • Consistent Performance: Maintains engine power/responsiveness for a smooth, reliable drive in diverse Malaysian conditions.

Shell's Enduring Drive for Excellence

Shell's lubricant development is deeply tied to real-world performance, utilizing Ferrari for extreme testing. This rigorous approach keeps Shell at the forefront, pushing for cleaner engines, better fuel economy, and longer engine life globally.


Upgrade Your Drive with the New Shell Helix

The revamped Shell Helix oil line celebrates 75 years of innovation with Ferrari, bringing elite motorsport technology to your vehicle. With advanced formulations like the Shell Helix Ultra ECT C6 0W-20 and user-friendly packaging, Shell redefines engine care. As Shell marks 75 years with Ferrari! Explore the revamped Helix oil line, engineered for top performance. Learn about their historic automotive partnership, and experience how this legacy delivers a cleaner, more efficient, and protected engine.

Ready to upgrade your engine's performance? Discover the new Shell Helix range at your nearest Shell station or authorized dealer. What benefits do you prioritize in engine oil? Share your thoughts below!


Frequently Asked Questions (FAQs)

Q1: Why is the Shell-Ferrari partnership important?
A1: This long partnership enables Shell to develop and test lubricants under extreme motorsport conditions. These advancements are integrated into Shell Helix products, offering drivers superior engine protection and efficiency.

Q2: How does Shell Helix Ultra ECT C6 0W-20 improve performance?
A2: This advanced oil ensures cleaner engines, improves fuel efficiency, and offers robust wear protection. Meeting upcoming API SQ 2025 standards, it guarantees optimal responsiveness and sustained power.

Q3: What makes Shell PurePlus Technology revolutionary?
A3: PurePlus Technology converts natural gas into an ultra-pure base oil, free from crude impurities. This leads to exceptional engine cleanliness, enhanced protection, and improved fuel economy when combined with additives.

Q4: What are the key improvements in the new Shell Helix packaging?
A4: Modern packaging aids product identification. Redesigned back labels clearly list benefits and specifications, simplifying oil selection for drivers.

Q5: Is the new Shell Helix range suitable for all vehicles?
A5: The range offers products for various engines. Always consult your vehicle's manual or a Shell specialist to select the precise Shell Helix product that meets your car's manufacturer specifications.

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