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New Proton Saga Bookings Open Starting From RM40k

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Estimated reading time: 7 minutes


Key Takeaways

  • The All-New Proton Saga redefines Malaysia's iconic sedan with a modern design, intelligent engineering, and advanced technology, all built on the new Advanced Modular Architecture (AMA) platform.
  • Developed entirely in Malaysia with Geely technical collaboration, it signifies a major leap in national R&D capabilities and full Intellectual Property Rights (IPR) for Proton.
  • Embodying the "I.C.O.N." philosophy, the new Saga boasts impressive performance (i-GT 1.5 engine, CVT, EPS), comprehensive safety (ADAS, 6 airbags, RESS), optimised intelligence (16-inch integrated screens, wireless Apple CarPlay/Android Auto), and next-gen style (Full LED lighting, Songket grille, premium cabin).
  • Available in Standard, Executive, and Premium variants with five striking colors, the new Proton Saga is competitively priced from an estimated RM40,000 to RM50,000.
  • Early bird customers who book before the official launch and register by December 31, 2025, will receive exclusive benefits, including one year of free service and a limited edition Touch 'n Go card.

Table of Contents


New Proton Saga Bookings Open Starting From RM40k

What if the car that defined a generation could reinvent itself, not just with a modern look, but with advanced intelligence, cutting-edge safety, and thrilling performance, all while remaining incredibly accessible? For decades, the Proton Saga has been more than just a car; it's been a symbol of Malaysian pride, a trusty companion for families, and a testament to local engineering. Now, that legacy is poised for a monumental leap forward. Get ready for the all-new Proton Saga! Bookings are now open with prices starting from just RM40k. Explore details and reserve your car today.

Proton has officially unveiled its most ambitious transformation of the Saga to date, marking a significant milestone for Malaysia's automotive industry. This isn't merely an update; it's a complete reimagining, blending modern design, intelligent engineering, and sophisticated technology, all honed by local expertise. This blog post will dive deep into what makes the Saga Serba Baharu (All-New Saga) a game-changer, from its advanced architecture to its innovative features and how you can be among the first to own this automotive icon.


A New Era of National Engineering Excellence

The Saga Serba Baharu stands as a beacon of Malaysian engineering prowess. Developed on the brand-new Advanced Modular Architecture (AMA) Platform, this model holds a unique distinction: it's the first Proton vehicle to be entirely designed, developed, and validated within Malaysia, benefiting from technical collaboration with Geely. This achievement not only underscores Proton's strengthened Research & Development (R&D) capabilities but also signifies full ownership of Intellectual Property Rights (IPR) for the platform, paving the way for future smart and autonomous technologies.

Dato' Ir. Abdul Rashid Musa, Deputy Chief Executive Officer of PROTON, eloquently captured this sentiment, stating, "Saga Serba Baharu menyerlahkan kematangan kejuruteraan Malaysia - mengubah PROTON daripada simbol kebanggaan negara kepada pesaing automotif global." This transformation illustrates how Proton is evolving from a national symbol of pride to a formidable global automotive competitor, powered by homegrown talent and strategic partnerships.


"Intelligence That Thrills": Unpacking the I.C.O.N. Philosophy

Under its compelling new slogan, "Intelligence That Thrills," the Saga Serba Baharu seamlessly integrates style, confidence, and innovation. Every aspect has been meticulously crafted around the I.C.O.N. philosophy, focusing on unparalleled safety, superior comfort, and seamless digital connectivity. Let's break down what each pillar represents:


Impressive Performance: Power Meets Efficiency

At the heart of the new Saga lies the powerful new i-GT 1.5 engine paired with a Continuous Variable Transmission (CVT). This combination promises a driving experience that is both smooth and remarkably efficient, boasting an impressive fuel consumption figure of approximately 4.9L/100 km (MDC). But performance isn't just about power; it's about control. The new Electric Power Steering (EPS) system delivers a more responsive and stable steering feel, complemented by Proton's renowned chassis tuning for dynamic and confident handling. Whether you're navigating urban streets or cruising on the highway, the Saga Serba Baharu offers a ride that's both exhilarating and economical.


Comprehensive Safety: Protection Beyond Expectation

Safety is paramount in the new Saga. It sets new benchmarks in its segment by featuring an advanced Driver-Assistance Systems (ADAS) suite with nine intelligent safety functions. This comprehensive package includes features designed to proactively prevent accidents and mitigate risks. Complementing ADAS are six airbags and Proton's robust Reinforced Safety Structure (RESS), utilizing cutting-edge Hot Press Forming (HPF) technology. This ensures maximum occupant protection, giving you and your loved ones peace of mind on every journey. This focus on safety exemplifies Proton's commitment to delivering not just a car, but a sanctuary on wheels.


Optimised Intelligence: Connectivity at Your Fingertips

Step inside the cabin, and you'll be greeted by a new level of digital sophistication. The Saga Serba Baharu features an integrated 16-inch dual-screen setup, seamlessly combining a vibrant digital meter display with a state-of-the-art infotainment system. Staying connected has never been easier, with wireless Apple CarPlay® and Android Auto support allowing effortless smartphone integration. Beyond connectivity, modern conveniences like automatic headlamps, a 'Follow-Me-Home' function, and headlamp level adjustment enhance both convenience and safety, making every drive smarter and more enjoyable.


Next-Gen Style: A Modern Aesthetic

The exterior and interior have been completely reimagined to exude a fresh, elegant, and contemporary appeal. Upfront, the car features striking Full LED Projector Headlamps and a distinctive grille inspired by traditional Sulaman Songket motifs, adding a touch of Malaysian heritage to its modern facade. At the rear, an elegant LED Taillight Bar enhances its premium look. The design is further accentuated by stylish 15-inch two-tone alloy wheels. Inside, the cabin has received a full refresh, with a modern and premium touch evident in every detail, from the materials used to the ergonomic layout, promising a sophisticated driving environment.


Variants, Pricing, and Exclusive Early Bird Offers

The All-New Proton Saga is designed to cater to diverse needs and preferences, offered in three distinct variants: Standard, Executive, and Premium. Customers can also choose from a palette of five attractive colors: Marine Blue, Space Grey, Ruby Red, Armour Silver, and Snow White. This range ensures that there's a Saga for everyone, whether you prioritize essential features or desire a fully loaded experience.

Perhaps the most exciting news for prospective buyers is the highly competitive pricing. The estimated price range for the Saga Serba Baharu is incredibly appealing, starting from approximately RM40,000 up to RM50,000, making advanced automotive technology accessible to a wider audience. This pricing strategy reinforces Proton's commitment to value without compromising on quality or innovation.

For those eager to be among the first to own this new icon, Proton has prepared an exclusive early bird offer. Customers who make their bookings between November 10th and the official launch date, and subsequently register their vehicle before December 31, 2025, will unlock special rewards. These include a generous one year or 20,000 km of free service (encompassing both parts and labor), providing significant savings and peace of mind. Additionally, early adopters will receive a highly coveted Limited Edition Saga Serba Baharu Touch 'n Go Card, a perfect memento of their early adoption.


Experience the Saga: The IKONIK TOGETHER-GATHER Tour

Before the official launch, Proton is bringing the Saga Serba Baharu closer to the people through the nationwide 'IKONIK TOGETHER-GATHER' tour. This series of events, scheduled from November 14th to 23rd, 2025, promises an engaging experience that transcends a typical car showcase. Blending elements of lifestyle, delectable food, and community celebration, the tour is an invitation for all Malaysians to celebrate the arrival of the new Saga. This is your chance to see, touch, and feel the innovation firsthand, engage with Proton representatives, and be part of a vibrant community event. Don't miss this opportunity to get acquainted with Malaysia's next automotive superstar.


Your Drive into Tomorrow Starts Today

The Saga Serba Baharu is more than just a new car; it's a statement. It's a symbol of Malaysia's burgeoning automotive industry, propelling the nation forward with local ingenuity and global standards. Created by the people, for the people, it represents a blend of heritage and future-forward vision. With its stunning design, advanced features, uncompromising safety, and accessible price point, the new Proton Saga is set to recapture hearts and set new benchmarks.

Get ready for the all-new Proton Saga! Bookings are now open with prices starting from just RM40k. Explore details and reserve your car today. Don't miss out on the chance to experience the future of Malaysian motoring. Visit your nearest Proton dealership or the 'IKONIK TOGETHER-GATHER' tour events to learn more and secure your booking. Share your thoughts in the comments below – what feature of the new Saga excites you the most?


Frequently Asked Questions (FAQs)

What are the main new features of the Saga Serba Baharu?

The Saga Serba Baharu boasts an array of new features including the i-GT 1.5 engine with CVT, Electric Power Steering (EPS), Advanced Driver-Assistance Systems (ADAS) with nine functions, six airbags, integrated 16-inch dual screens with wireless Apple CarPlay® and Android Auto, Full LED Projector Headlamps, LED Taillight Bar, and a completely refreshed premium cabin. It's built on the new Advanced Modular Architecture (AMA) platform, marking a significant step in Malaysian engineering.


What is the estimated price range for the new Proton Saga?

The estimated price for the All-New Proton Saga ranges from approximately RM40,000 to RM50,000, depending on the variant chosen. This competitive pricing makes its advanced features and modern design highly accessible to a wide range of Malaysian drivers.


What is the "I.C.O.N." philosophy behind the new Saga?

The I.C.O.N. philosophy is the core design and engineering principle for the Saga Serba Baharu. It stands for: Impressive Performance (smooth, efficient driving), Comprehensive Safety (ADAS, airbags, RESS), Optimised Intelligence (advanced infotainment, connectivity), and Next-Gen Style (modern aesthetics, premium cabin). This philosophy ensures a well-rounded and superior driving experience.


Are there any special offers for early bookings?

Yes, customers who book the new Proton Saga between November 10th and its official launch date, and register their vehicle by December 31, 2025, are eligible for exclusive rewards. These include one year or 20,000 km of free service (covering parts and labor) and a special Limited Edition Saga Serba Baharu Touch 'n Go Card. This is a fantastic incentive for early adopters!


When and where can I experience the new Saga firsthand?

Proton is organizing the 'IKONIK TOGETHER-GATHER' tour nationwide from November 14th to 23rd, 2025. This series of community and lifestyle events will allow you to see, touch, and learn more about the Saga Serba Baharu before its official launch. Check Proton's official channels for specific tour dates and locations near you.

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