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Proton Saga Shows Off A Fresh New Look

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Estimated reading time: 5 minutes


Key Takeaways

  • The All-New Proton Saga represents a significant milestone, being the first model fully developed by Malaysian talent with strategic support from Geely, showcasing national engineering prowess.
  • Built on the Advanced Modular Architecture (AMA) platform, it offers a future-ready foundation with international standards for safety, performance, and the integration of next-gen smart technologies.
  • Under its new tagline "Intelligence That Thrills," the Saga Serba Baharu boasts 35 new features, categorised by I.C.O.N. (Impressive Performance, Comprehensive Safety, Optimised Intelligence, Next-Gen Style).
  • Key enhancements include a new 1.5L i-GT engine with CVT (4.9L/100km efficiency), Level 1 ADAS with nine intelligent safety functions, a 16-inch dual-screen infotainment system with wireless Apple CarPlay®/Android Auto™, and a modern design featuring LED lighting and a distinctive songket-motif grille.
  • With full Intellectual Property Rights (IPR) for the AMA platform, Proton is strategically positioned to expand collaborations and potentially establish Malaysia as a regional engineering hub for future automotive development.

Table of Contents


The Dawn of a New Era: A Malaysian Icon Reimagined

Ever wondered if a legendary car could truly reinvent itself, not just with a facelift, but a complete transformation driven by local innovation and global ambition? The automotive landscape is constantly evolving, demanding more from our vehicles than just getting from point A to point B. It's about safety, connectivity, efficiency, and a driving experience that genuinely excites.

Malaysia's beloved automotive brand, PROTON, is set to redefine expectations with its latest masterpiece: the Saga Serba Baharu. This isn't just an update; it's a rebirth, a statement of national pride and technological advancement. We've been given an exclusive sneak peek, and what we discovered is a model poised to challenge perceptions and set new benchmarks. Prepare to get an exclusive preview of the all-new Proton Saga. Discover its fresh, unique identity and see what makes this exciting model stand out from the crowd. This vehicle is the first in PROTON's history to be fully developed by local Malaysian talent—from design and engineering to validation and technical support from strategic partner Geely. It's a powerful symbol of PROTON's maturing engineering capabilities and its journey towards greater independence in leading modern automotive technology development.


Advanced Modular Architecture (AMA): The Future-Ready Foundation

At the heart of the Saga Serba Baharu's transformation lies its brand-new Advanced Modular Architecture (AMA) platform. This isn't just a foundation; it's a flexible, future-proof framework engineered to meet stringent international standards for safety, performance, and emissions. Imagine a vehicle that's not just built for today, but designed to seamlessly integrate the technologies of tomorrow. The AMA platform's smarter electronic architecture is precisely that, enabling the integration of next-generation features such as intelligent connectivity systems and even semi-autonomous driving capabilities.

What makes AMA truly groundbreaking for PROTON is its full Intellectual Property Rights (IPR) ownership. This strategic advantage empowers PROTON to expand collaborations within the broader Geely Group ecosystem, opening doors for Malaysia to potentially become a regional engineering hub for future model development. This is a game-changer, solidifying Malaysia's position on the global automotive map and showcasing the depth of local expertise.


"Intelligence That Thrills": Unpacking the All-New Saga's Core

Under its compelling new tagline, "Intelligence That Thrills," the Saga Serba Baharu promises an exquisite balance of modern style, smart technology, and an exhilarating driving experience. With an impressive 35 new features, this vehicle embodies PROTON's aspiration to showcase Malaysian automotive excellence on the global stage. As Mr. Zhang Qiang, Deputy Chief Executive Officer of PROTON Edar, eloquently puts it, "This Saga Serba Baharu is not just a continuation of our sedan legacy. It is a symbol of the capabilities of local engineers and designers who now stand on par with international manufacturers." This sentiment perfectly captures the essence of this reinvented icon.

Let's delve deeper into the I.C.O.N. initiatives that define the new Saga's distinctive character:

I – Impressive Performance: Power and Efficiency Redefined

Powering the Saga Serba Baharu is a new 1.5L i-GT engine paired with a CVT transmission, engineered to deliver a driving experience that is both smooth and highly efficient. Drivers can anticipate exceptional fuel economy, rated as low as 4.9L/100km (MDC). This efficiency doesn't compromise on dynamism, thanks to the new Electric Power Steering (EPS) system, which provides more responsive control without sacrificing comfort. Imagine navigating urban streets with ease or cruising on highways with confidence, knowing your vehicle is optimized for both performance and your wallet.

C – Comprehensive Safety: Protection Beyond Expectation

Safety is paramount, and the All-New Saga excels with Level 1 ADAS (Advanced Driver-Assistance Systems), featuring nine intelligent safety functions. These include cutting-edge technologies like Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Change Assist (LCA), and Rear Cross-Traffic Alert (RCTA). Further enhancing occupant protection are six airbags and the PROTON Reinforced Safety Structure (RESS), which incorporates Hot Press Forming (HPF) components for best-in-class rigidity. This robust safety suite provides unparalleled peace of mind for every journey.

O – Optimised Intelligence: Seamless Connectivity at Your Fingertips

The interior of the Saga Serba Baharu is a hub of technological sophistication. A 16-inch integrated dual-screen display seamlessly combines the digital instrument cluster and infotainment system. Crucially, it now supports wireless Apple CarPlay® and Android Auto™, allowing for effortless smartphone integration. Everyday convenience is also significantly enhanced with automatic headlights, a "follow-me-home" function, and headlight level adjustment, all designed to make your drive smarter and more enjoyable. For the modern Malaysian driver, this level of connectivity and thoughtful convenience is a true lifestyle upgrade.

N – Next-Gen Style: Where Heritage Meets Modernity

The exterior design makes a bold statement, fusing contemporary aesthetics with cultural heritage. The Saga Serba Baharu showcases striking full LED projector headlights and a full LED rear light bar, ensuring visibility and a premium look. The front grille, adorned with a sophisticated songket motif, beautifully integrates local artistry with modern automotive design. Inside, the cabin offers a premium feel with high-quality materials and 15-inch two-tone alloy rims, elevating the overall driving experience. This distinct visual identity truly helps the exciting model stand out from the crowd.


Malaysian Engineering Prowess: A Global Ambition

The All-New Proton Saga is more than just a car; it's a testament to the dedication and skill of Malaysian engineers and designers. Zhang Qiang reaffirms this, stating, "This model is produced by Malaysians, for Malaysians, and is now ready to elevate the nation's engineering to a global stage." This represents a profound shift, demonstrating Proton's capability to innovate and compete with the best internationally, fostering a new era of pride in locally developed automotive technology. This comprehensive reinvention truly enables you to get an exclusive preview of the all-new Proton Saga. Discover its fresh, unique identity and see what makes this exciting model stand out from the crowd.


Your Exclusive Invitation: What's Next for the All-New Saga?

As the official launch approaches, PROTON is gearing up for a national promotional campaign, engaging with media, digital content creators, and live broadcasts to share the incredible story behind this reborn iconic sedan. This is your chance to witness the evolution of a legend firsthand and appreciate the meticulous attention to detail and innovation poured into every aspect of this vehicle.


Summary of Key Advancements:

The Saga Serba Baharu is a powerful statement of intent from PROTON, showcasing:

  • Local Innovation: Fully developed by Malaysian talent, marking a new era of self-reliance.
  • Future-Proof Platform: The AMA architecture ensures international standards and readiness for next-gen tech.
  • Intelligent Features: From Level 1 ADAS to wireless connectivity, the Saga is packed with smart solutions.
  • Enhanced Driving Experience: A balance of efficient performance, comprehensive safety, and modern style.
  • Global Ambition: Positioning Malaysia as a regional engineering hub and showcasing national capabilities.

Don't miss out on the journey of this remarkable vehicle. To stay updated with the latest news, promotions, and exclusive previews, visit www.proton.com or follow @protoncarsofficial on all social media platforms. Join the conversation and share your excitement for the All-New Proton Saga – a true symbol of Malaysian ingenuity hitting the global stage!


Frequently Asked Questions (FAQs)

What is the Advanced Modular Architecture (AMA) platform?

The AMA platform is a brand-new, flexible, and future-ready vehicle architecture developed by PROTON. It's designed to meet international standards for safety, performance, and emissions, and features a smarter electronic architecture that allows for the integration of intelligent connectivity and semi-autonomous driving technologies. Crucially, PROTON holds full Intellectual Property Rights (IPR) for this platform, allowing for greater strategic development and collaboration.

What does "Intelligence That Thrills" mean for the new Saga?

"Intelligence That Thrills" is the new tagline for the Saga Serba Baharu, signifying its core philosophy. It highlights the perfect blend of cutting-edge smart technology (Intelligence) and an engaging, enjoyable driving experience (Thrills). This includes features like Level 1 ADAS, wireless Apple CarPlay®/Android Auto™, and a responsive 1.5L i-GT engine, all working together to deliver a modern and exciting ride.

What are the key safety features in the Saga Serba Baharu?

The All-New Saga comes equipped with Level 1 ADAS, which includes nine intelligent safety functions such as Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Change Assist (LCA), and Rear Cross-Traffic Alert (RCTA). Additionally, it features six airbags and the PROTON Reinforced Safety Structure (RESS) with Hot Press Forming (HPF) components for superior structural integrity, providing comprehensive protection for occupants.

How efficient is the new Saga?

The Saga Serba Baharu is powered by a new 1.5L i-GT engine paired with a CVT transmission, which offers impressive fuel efficiency. It is rated as low as 4.9L/100km (MDC), making it an economical choice for daily driving without compromising on performance or a smooth driving experience.

When will the All-New Proton Saga be officially launched?

The official launch of the Proton Saga Serba Baharu is expected very soon. PROTON has announced a national promotional campaign involving media collaborations, digital content, and live broadcasts to precede its market debut. For the most up-to-date information on launch dates and availability, it is recommended to visit www.proton.com or follow @protoncarsofficial on social media.

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